Employgic
Job Title: Social Media Strategist / Designer Commitment: Full-Time Schedule Must be comfortable working within PST/EST business hours. Rate: $7-8/hour Overview: We are seeking a versatile, full-time Social Media Strategist / Designer who can seamlessly bridge creative execution and analytical growth. In this dual-threat role, you will own our social footprint—internalizing our brand voice, designing high-converting graphic assets, writing sharp copy, and managing content calendars across Meta, LinkedIn, and YouTube. You aren’t just looking to schedule posts; you care deeply about why content works. You know how to translate video content and long-form narratives into scroll-stopping social graphics, write platform-tailored captions, and dig into analytics to continually refine and elevate our digital strategy. Key Responsibilities Brand Voice & Copywriting: Fully internalize the client’s brand tone (and client brand voices) to write compelling, context-aware captions, hooks, and call-to-actions tailored for Meta, LinkedIn, and YouTube. Graphic Design & Asset Creation: Design high-performing, clean, on-brand visual assets (carousel posts, static graphics, custom video thumbnails, and story templates) using Photoshop and Canva. End-to-End Content Scheduling & Management: Lead the complete publishing workflow—organizing assets, planning content calendars, tagging, and scheduling multi-channel campaigns using platforms like Later. Channel Strategy & Best Practices: Stay ahead of ecosystem updates across Meta, LinkedIn, and YouTube, actively applying best practices for formats, algorithms, ideal posting times, and native platform features. Analytics & Growth Optimization: Consistently track and analyze key metrics (reach, engagement rate, CTR, and audience growth). Translate raw data into actionable insights to pivot strategy and optimize campaign ROI. Cross-Functional Collaboration: Partner closely with our Video Editors and production team to repurpose narrative video content and long-form interviews into cohesive, multi-format social campaigns. Skills and Qualifications: Visual Design Mastery: Highly proficient in Adobe Photoshop and Canva, with a strong eye for typography, layout, visual hierarchy, and brand consistency. Sharp Copywriting: Exceptional written communication skills with the proven ability to adopt distinct brand personas and craft engaging, conversion-focused copy for both professional (LinkedIn) and consumer (Meta/YouTube) channels. Scheduling Platform Expertise: Hands-on experience managing and organizing content calendars via tools such as Later, Buffer, or Sprout Social. Data-Driven Strategy: Strong analytical skills with a track record of using platform insights to measure campaign performance and evolve content strategies over time. Platform Expertise: Deep understanding of native specs, feature sets, and algorithms across LinkedIn, Meta (IG/FB), and YouTube (including Shorts and community features). Self-Starter Mindset: Proactive, detail-oriented, highly organized, and capable of managing multiple priorities independently in a fast-paced agency setting. Benefits Work from home Application Question(s): This is a full-time position (40 hours/week) during US Business Hours (PST/EST). Are you fully available during these operating hours without competing full-time client or job commitments? How many years of professional experience do you have in social media strategy and graphic design? Are you proficient in using Adobe Photoshop and Canva for design, as well as tools like Later for content scheduling? What types of industries/niches have you previously managed social accounts or designed assets for (e.g., B2B, SaaS, non-profits, DTC, agency clients)? Please list 2–3 main niches you specialize in. Please share links to your design portfolio AND 1–2 social media accounts/campaigns you have previously managed or designed for. Experience: working with internations clients: 2 years (Preferred) Work Location: Remote
Employgic
