Solaire Resort
Duties AND RESPONSIBILITIES • Plan, build, and launch SMS, Viber, and direct message campaigns for both gaming and non-gaming promotions • Ensure timely execution based on marketing calendars and operational deadlines • Coordinate closely with Loyalty Marketing, Casino Marketing, F&B, Events, Hotel, and other departments to manage daily and scheduled campaign needs • Write, edit, and polish marketing messages in alignment with brand tone, offer mechanics, and platform constraints • Maintain content consistency across different customer tiers and platforms • Oversee creation of dynamic text and visual cards (for Viber or other platforms) • Conduct A/B testing to refine content, timing, format, and targeting • Measure and analyze performance (open rates, redemption rates, CTRs, etc.) • Continuously improving campaign effectiveness based on analytics and learnings • Streamline intake and prioritization of message requests via structured workflows • Create standardized templates for message requests, approvals, and deployment • Monitor and manage cost per message and total messaging budget • Propose and implement strategies to reduce messaging costs while maximizing reach and ROI • Work with platform providers to troubleshoot issues and explore feature enhancements KEY COMPETENCIES AND SKILLS • Strong Written Communication: Excellent command of grammar, tone, brevity, and persuasive writing • Data-Driven Thinking: Ability to interpret campaign metrics and apply learnings • Project Management: Organized, deadline-driven, able to handle multiple campaigns simultaneously • Attention to Detail: Maintains high standards in quality and compliance • Collaboration: Comfortable working cross-functionally with multiple departments • Tech-Savvy: Familiarity with CRM systems, messaging dashboards, campaign tracking tools • Creative Judgment: Understands how to make offers more enticing within limited formats KEY PERFORMANCE INDICATORS/KEY SUCCES FACTORS • Message Delivery Timeliness: % of campaigns deployed on schedule • Engagement Metrics: Open rate, click-through rate, and redemption rate of SMS/Viber campaigns • A/B Testing Results: Number of optimizations implemented and their success rate • Message Accuracy: Zero to minimal post-send corrections required • Cost Efficiency: Reduction in cost per message and improved ROI over time • Internal Satisfaction: Positive feedback from internal stakeholders on content quality and workflow responsiveness • Process Improvement: Documented enhancements to workflow or campaign setup that improve productivity or reduce lead time Requirements Educational Attainment - Bachelor’s Degree Major Field of Study - Marketing, Business Administration, Information Systems, Data Analytics, or related fields Minimum 3–5 years in marketing, CRM, database marketing, or marketing automation Proven experience in CRM-driven marketing communication, preferably within casino, hospitality, gaming, retail, or loyalty-based environments. Hands-on exposure to automated marketing journeys, trigger-based campaigns, segmentation logic, and multi-channel communications such as SMS, Viber, email, and app notifications. Experience working with analytics, IT, and operations teams to ensure campaign accuracy, compliance, and performance tracking.
Solaire Resort
