The Parentinc
About Us Mama’s Choice is a trusted care brand dedicated to every stage of motherhood from pregnancy to postpartum and beyond. We offer safe, natural, and halal-certified products specially formulated for mums and babies. With a mission to make fulfilling motherhood accessible to all, we deliver high-quality essentials at reasonable prices, ensuring every mother can care for herself and her little one with complete peace of mind. About The Role Seeking a digital-savvy, data-driven Marketing Associate based in Manila to drive revenue growth. You will manage affiliate programs and high-impact KOL collaborations, analyzing performance metrics to ensure market leadership. Ideal candidates have a "can-do" attitude and a passion for e-commerce and creators. Key Responsibilities Develop and execute strategies to drive revenue via online marketing channels; including but not limited to affiliate programs, KOL collaborations, creator partnerships, livestreams and social media. Handle the full lifecycle of creator relationships; from scouting and onboarding to content direction and performance-driven incentives – to drive brand awareness and conversion. Analyze performance and track key metrics across all online marketing channels. Utilize data-driven insights to refine strategies, improve Return on Investment (ROI), and pinpoint growth opportunities. Conduct competitive benchmarking and stay ahead of digital marketing trends to keep our brand at the forefront. Generate performance reports and share actionable insights with internal teams. Support broader marketing initiatives, including brand campaigns, events, and cross-functional projects. Requirements Approximately 3 years of professional experience. Prior experience in consumer brands, e-commerce, or digital marketing agencies is a plus. Fluent in English and Tagalog is essential. Must be proactive, positive, and eager to learn in our fast-paced environment. Requires managing multiple projects simultaneously, driven by a passion for the mom \& baby, e-commerce, or digital marketing industry. You enjoy problem-solving to spot patterns and interpret data into actionable insights. A natural relationship-builder, you will collaborate effectively with both internal teams and external stakeholders, including creators, partners, and vendors. Strong content creation skills to produce engaging content. Social media-savvy to understand latest marketing trends and customer behavior.
The Parentinc
