Shopee
Job Description Combine local cultural characteristics and audience preferences to develop short drama promotion angles suited to the Philippine market — owning the demand side end-to-end Design user engagement campaigns to attract more users to watch short dramas and improve retention. Push external partnerships — identify, pitch, and close partnership and co-marketing opportunities (offsite venues, distribution channels, brand collaborations) that bring new audiences to short dramas Own internal promotion and exposure — manage and optimize in-app exposure surfaces to maximize traffic into the short drama experience. Requirements Bachelor's degree in Marketing, Communications, Media, Business, or a related field. At least 5 years of experience in marketing, growth, affiliate/partnership management, or account management — with significant experience gained at an advertising, creative, media, or marketing agency. Proven track record driving user acquisition or engagement campaigns; experience in entertainment, content, or media a strong advantage. Established networks across affiliate networks, KOL/MCN agencies, and partnership/distribution channels. Agency-side experience running affiliate, performance, or brand campaigns for entertainment, media, or consumer clients — comfortable in a fast-paced, stakeholder-driven environment and turning briefs into executed campaigns. Familiar with the Filipino entertainment landscape and social culture, with a keen sense for trends and social hot topics. Hands-on experience with KOL campaign management, and partnership outreach. Excellent communication and stakeholder management skills, with proven experience coordinating internal and external teams. Highly organized and detail-oriented; able to manage multiple campaigns simultaneously, ensuring deadlines are met and campaigns launch on time. Strong analytical skills; able to analyze campaign performance data to identify trends and insights, and execute optimization strategies based on performance.
Shopee
