AS White Global
Be part of a fast-moving independent media agency where analytics, creativity, and innovationfuel real client growth — and where your performance marketing expertise can make an immediate impact. The Opportunity Drive a new category of performance — blending deep technical SEO expertise with AI Engine Optimisation (AEO / GEO) to maximise visibility, citation share, and commercial impact across both traditional SERPs and AI-generated answers. Why join us? Proudly Great Place to Work® certified Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more Grow with stability: 100+ in our 10-Year Club by 2025 Dynamic talent network: 2,000+ across APAC and beyond Competitive compensation with annual reviews Comprehensive medical care for you and your family Generous paid leave because work-life balance matters Level up with LinkedIn Learning and tailored training Flexible work setup Staff Testimonial “ It’s been a wonderful career opportunity and growth being as an employee. We are always encouraged to further enhance our leadership, technical and soft-skills capabilities. It is great to embrace instil principles in demonstrating these qualities wherein everyone takes personal accountability and be respectful to others every day. I am truly proud to be part of this wonderful organisation.” – Delivery Lead, ASW Philippines. What You’ll Do Own and lead organic growth strategy across traditional search engines and AI answer engines (ChatGPT, Perplexity, Gemini, Claude). Develop and execute 90-day and 12-month SEO/AEO roadmaps aligned to client commercial goals (revenue, leads, margin). Build and evolve AEO/GEO frameworks, including audits, citation tracking, entity presence, and AI answer accuracy. Optimise content for both search and AI retrieval (structured Q&A, entity clarity, authoritative and extractable content). Manage technical SEO and AI crawler signals (site architecture, indexing, Core Web Vitals, schema, llms.txt, robots rules). Lead senior client relationships, translating technical insights into clear commercial narratives and growth opportunities. Own analytics, forecasting, and reporting using GA4, Search Console, BigQuery, and dashboarding tools. Drive authority-building strategies including digital PR, backlinks, and entity/knowledge graph optimization. Partner cross-functionally and monitor industry shifts in AI search to continuously identify growth opportunities. Key Criteria 5+ years of SEO experience, preferably in an agency or multi-client environment exposure. Proven track record of delivering measurable commercial outcomes (revenue growth, leads, market share). Hands-on experience with AEO/GEO/LLMO, including prompt strategy, citation tracking, and entity optimization is a nice-to-have. Strong technical SEO expertise (crawl, indexation, schema, Core Web Vitals, log-file analysis). Advanced analytics capability (GA4, Search Console, BigQuery/SQL, Looker Studio or equivalent). Experience with SEO and AI visibility tools (Ahrefs, Semrush, Screaming Frog, etc.). Strong stakeholder management and communication skills, including executive-level engagement. Work setup: Manila (BGC, Taguig): Australian hours (6:00am–3:00pm PHT) with a fully remote setup
AS White Global
