InvenTel
Department: Organic Social Media Location: Remote Reports to: Organic Social Lead / Brand Lead Working hours: 9:30 PM – 6:30 AM PHT About The Role We are looking for an Organic Social Marketing Specialist to join our Organic Social team. - This role is responsible for developing content strategies, planning content calendars, identifying growth opportunities, and executing organic social initiatives across multiple brands. - The ideal candidate understands what makes content perform organically across TikTok, - Instagram, and Facebook, stays ahead of platform trends, and collaborates closely with Creative, Paid Media, TikTok Shop, and Affiliate teams to support broader marketing objectives. Key Responsibilities Organic Social Strategy ● Develop monthly and quarterly organic social media strategies aligned with brand objectives. ● Plan and manage content calendars across assigned brands. ● Conduct competitor and market research to identify trends, opportunities, and content ideas. ● Develop content pillars and continuously optimize strategies based on performance insights. Content Planning & Execution ● Develop creative concepts and write detailed briefs for designers and video editors. ● Write engaging, platform-specific captions and ensure content aligns with each brand's voice. ● Manage publishing across TikTok, Instagram, and Facebook while maintaining a consistent posting cadence. Performance & Optimization ● Monitor and analyze content performance across all platforms. ● Track key KPIs including reach, engagement, views, saves, shares, follower growth, and other relevant business metrics. ● Prepare weekly and monthly performance reports with actionable recommendations. ● Identify high-performing content and recommend opportunities to replicate, improve, or scale. UGC & Cross-Functional Collaboration: ● Coordinate UGC collection and maintain an organized content library. ● Collaborate with Creative, Paid Media, TikTok Shop, and Affiliate teams to support campaign execution. ● Identify organic content that can be repurposed for paid advertising where required. Innovation & Trendspotting ● Stay up to date with platform updates, emerging trends, and new content formats. ● Continuously monitor competitors and industry leaders for inspiration. ● Recommend new ideas and creative approaches to improve organic performance. Qualifications Required: ● 2+ years of experience in organic social media, content marketing, or digital marketing. ● Strong understanding of TikTok, Instagram, and Facebook best practices. ● Experience creating content strategies, content calendars, and creative briefs. ● Excellent copywriting, communication, and organizational skills. ● Strong understanding of UGC and creator marketing. ● Ability to analyze performance data and translate insights into actionable strategies. ● Experience managing multiple brands in a fast-paced environment. Nice to Have ● Experience with e-commerce or consumer brands. ● Familiarity with TikTok Shop and affiliate marketing. ● Experience collaborating with Paid Media teams. ● Knowledge of Meta Business Suite, TikTok Analytics, and project management tools. What Success Looks Like: A successful Organic Social Marketing Specialist will: ● Develop strategic, data-driven content plans aligned with business objectives. ● Consistently identify trends and turn them into high-performing content. ● Drive measurable improvements in reach, engagement, follower growth, and overall organic performance. ● Collaborate effectively across internal teams to deliver impactful campaigns. ● Continuously optimize content using analytics and identify winning organic creatives that can be scaled through paid media. Work Location: Remote
InvenTel
