Paid Ads and Digital Analytics Specialist

Job Description

Remote | Full Time | Australian Business Hours AGC Interior and Dotplan are looking for an experienced Paid Ads and Digital Analytics Specialist to strengthen our digital marketing capability and take ownership of paid advertising performance across Google and Meta platforms. This role is suited to someone who is analytical, commercially minded, and experienced in turning advertising data into practical decisions. You will be responsible for campaign setup, performance monitoring, optimization, conversion tracking, analytics, and reporting. Key Responsibilities Plan, set up, manage, and optimize campaigns across Google Ads and Meta Ads. Manage Google Search, Display, Remarketing, and other relevant campaign types. Monitor and improve campaign performance based on CTR, CPC, CPL, conversion rate, ROAS, and other relevant performance metrics. Conduct keyword research, audience research, competitor analysis, and campaign testing. Manage campaign budgets, bidding strategies, targeting, audiences, keywords, and advertising creative testing. Set up, review, and maintain conversion tracking and campaign measurement. Use Google Analytics to analyze website traffic, user behaviour, acquisition sources, and conversion performance. Identify underperforming campaigns and implement practical improvements. Support and improve the company’s SEO performance through keyword research, on page optimization recommendations, content opportunities, and performance monitoring. Prepare clear weekly and monthly campaign performance reports for management. Work closely with the internal Marketing team on campaign creative, landing pages, content, and lead generation initiatives. Evaluate lead quality and business outcomes rather than focusing only on clicks, reach, and impressions. Requirements Proven hands on experience managing Google Ads and Meta Ads campaigns. Strong understanding of campaign optimization and paid advertising strategy. Experience using Google Analytics for performance analysis and reporting. Experience with conversion tracking and campaign measurement. Good understanding of SEO principles and practices. Strong analytical skills and ability to translate data into practical recommendations. Experience managing advertising budgets and improving campaign efficiency. Strong written and verbal English communication skills. Ability to work independently and take ownership of campaign performance. Strong attention to detail and problem solving ability. Experience working with Australian businesses, B2B services, construction, property, architecture, or commercial interiors is advantageous but not essential. What We Are Looking For We are not looking for someone who only schedules social media posts or creates content. We are looking for someone who can take ownership of paid advertising performance, understand the data behind campaigns, identify what is working and what is not, and continuously improve results. Salary Range: PHP 45,000 to PHP 50,000 per month, depending on experience and demonstrated technical capability. Pay: Php45,000.00 - Php50,000.00 per month Benefits Work from home Education: Bachelor's (Required) Experience: Google Analytics for performance analysis and reporting: 3 years (Required) Language: English (Required) Work Location: Remote