Digital Marketing & AI Content Specialist

Job Description

Digital Marketing & AI Content Specialist (Remote – Philippines) Our Company Profile LEACOV was voted as the most promising brand is 2017 by Singapore Press Holdings, OCBC Bank and Association for Small and Medium Enterprise. LEACOV has since grown in strength. In 2019, LEACOV was voted at a front-runner position of 11th out of 200,000 companies in Singapore by KPMG, Enterprise Singapore and the Singapore Business Federation. LEACOV has businesses in Software sales and Training services and is the only government Approved Training Organisation that has training businesses in security, service excellence, fire safety and workplace safety. LEACOV founder was also voted Entrepreneur of the Year in 2017 by OCBC, Rotary Club of Singapore and ASME. Job Purpose The Digital Marketing & AI Content Specialist is responsible for leveraging digital marketing strategies and AI-powered tools to enhance the company's brand presence, generate leads, and create engaging content for marketing, training, and educational purposes. The role combines creativity, technology, and data-driven decision-making to develop high-quality digital assets, optimise marketing performance, and support the company's business growth objectives. Key Responsibilities The Digital Marketing & AI Content Specialist is responsible for the following duties: 1. AI Content Creation & Management Create AI-generated videos, animations, voiceovers, and multimedia content for marketing campaigns, course promotions, and training programmes. Utilise AI-powered tools and platforms to generate, edit, and enhance digital content, including videos, graphics, images, presentations, and written materials. Develop and maintain digital learning materials, including e-learning content, training videos, presentation slides, infographics, and micro-learning resources. Research and evaluate emerging AI technologies and recommend innovative applications to improve content quality, productivity, and user engagement. 2. Digital Marketing & Brand Development Plan, execute, and optimise digital marketing campaigns across websites, social media platforms, email marketing channels, and learning management systems. Manage and grow the company's digital presence through content marketing, social media engagement, and online advertising initiatives. Develop content calendars and marketing plans aligned with business objectives, course launches, and promotional campaigns. Ensure consistency in branding, messaging, and visual identity across all digital and marketing channels. 3. Collaboration & Training Support Work closely with trainers, consultants, and management to transform training content into engaging digital formats suitable for online learning and marketing purposes. Support the development of promotional materials, course information, and educational content to enhance learner engagement and customer experience. 4. Analytics & Continuous Improvement Monitor, analyse, and report on digital marketing performance, including website traffic, social media engagement, lead generation, and campaign effectiveness. Utilise data analytics and AI-driven insights to identify trends, optimise campaigns, and improve return on marketing investment. Conduct market research and competitor analysis to identify opportunities for growth and innovation. 5. Technology & Innovation Drive the adoption of AI technologies and digital tools to streamline marketing workflows and improve operational efficiency. Maintain awareness of industry trends, digital marketing best practices, and advancements in artificial intelligence relevant to marketing and training delivery. Perform any other duties as assigned by management. Preferred Skills & Competencies Proficiency in AI content creation tools (e.g. ChatGPT, Claude, Gemini, Midjourney, Canva AI, Synthesia, HeyGen, ElevenLabs, Runway, or equivalent). Experience in digital marketing, content marketing, social media management, and campaign execution. Knowledge of SEO, SEM, email marketing, and marketing analytics. Strong video editing, graphic design, and content creation capabilities. Familiarity with Learning Management Systems (LMS) and e-learning content development is an advantage. Strong analytical, communication, and project management skills. Creative mindset with a passion for leveraging AI and emerging technologies to drive business growth. Job Type: Full-time Pay: Php24,000.00 - Php29,000.00 per month Education: Senior High School (Preferred) Experience: Administrative: 1 year (Preferred) Language: English (Preferred) Work Location: Remote