Locale Group
Help scale the paid media engine behind a rapidly growing Australian Property and Finance Group We’re Locale Property Group – the group behind Locale Homes, Locale Wealth and Locale Financial . Our purpose is to help Australians build, grow and protect their wealth through property and finance. Locale Homes supports customers through the new home building journey with independent advice across finance, land and builder selection. Locale Wealth empowers Australians to build long-term wealth through strategic property investment. Locale Financial delivers tailored lending solutions that help customers achieve their property and financial goals. We’re not your typical Property and Finance Group. We’re growing rapidly. We’re expanding nationally. We’re investing in performance marketing. And we’re focused on scaling without losing efficiency. We’re looking for an experienced Paid Media & Performance Specialist to help us scale paid media effectively across multiple channels and businesses. This is not an entry-level role . We’re looking for someone who knows paid media, understands the numbers and is confident enough to spot a problem or opportunity and act on it. The Role Reporting to our Group Performance Specialist and broader Marketing team, you’ll take a hands-on role in the setup, management, optimisation and scaling of paid media campaigns across Locale Property Group. You’ll work primarily across Meta Ads, Google Ads and TikTok Ads , managing significant media investment and using data to continuously improve performance. But this role goes beyond monitoring CPL and platform metrics. We want someone who can connect media performance with creative, lead quality and the wider conversion funnel to understand which campaigns are genuinely contributing to business outcomes. You’ll monitor campaigns daily, manage budget pacing, analyse creative performance, investigate competitors, validate tracking and provide clear recommendations on what we should do next. As Locale continues to grow, you’ll have the opportunity to grow with the role and take on greater responsibility as our paid media investment and performance marketing capability expand. What You’ll Be Doing Paid Media Management & Optimisation Set up, launch and manage campaigns across Meta Ads, Google Ads and TikTok Ads . Monitor campaign performance daily and continuously optimise for stronger results. Manage campaigns across multiple Locale businesses, audiences and objectives. Identify underperforming activity and proactively take action. Test audiences, campaign structures and other variables to improve performance. Budget Management & Scaling Manage and monitor significant monthly paid media budgets. Track spend and pacing to keep campaigns aligned with approved budgets. Identify winning campaigns and opportunities to increase investment without sacrificing efficiency. Analyse the impact of scaling decisions on cost, lead volume and lead quality. Help determine where our next advertising dollar is best spent. Creative & Competitor Performance Analyse creative performance to identify winning ads, declining performance, creative fatigue and opportunities for new testing. Give the Marketing team clear feedback on what creative is working – and what isn’t. Regularly review competitor advertising, offers, messaging and creative trends. Turn performance and competitor insights into practical recommendations for future campaigns and creative. Lead Quality & Funnel Analysis Analyse lead quality to understand which campaigns, channels and audiences are producing the strongest opportunities. Look beyond platform metrics to understand what happens to leads after they enter the funnel. Work with Marketing and Sales stakeholders to identify trends in lead quality and conversion. Use funnel performance to inform campaign optimisation and media investment. Help us connect paid media spend with genuine business outcomes. Reporting & Analytics Prepare regular performance reporting with clear insights, trends and recommended actions. Use GA4, Google Tag Manager and platform analytics to understand performance. Clearly explain what is happening, why it matters and what we should do next . Turn complex performance data into practical recommendations the broader team can act on. Tracking & QA Check pixels, conversion events, UTMs, forms and campaign configurations to ensure tracking is accurate. QA campaigns before launch and following significant changes. Identify tracking or attribution issues before they become performance problems. Work with relevant stakeholders to resolve technical or tracking issues. About You You’re an experienced performance marketer who is comfortable being accountable for meaningful advertising spend. You don’t need someone to give you a checklist of exactly what to look at every day. You know the platforms, understand the signals and proactively investigate when something doesn’t look right. You’ll bring: 5+ years’ experience in paid media, performance marketing or digital advertising. Strong hands-on experience with Meta Ads, Google Ads and TikTok Ads . Proven experience managing combined monthly advertising budgets of at least AUD $50,000 . Strong campaign optimisation and budget pacing experience. Experience analysing creative performance, lead quality and conversion funnels. Hands-on experience with GA4, Google Tag Manager, pixels, conversion tracking and UTMs . Experience with CMS, CRM and/or audience management platforms. Experience supporting campaigns or businesses within Australian and/or US markets . Strong analytical skills and commercial awareness. Strong written and verbal English communication skills. The ability to clearly explain what is happening, why it matters and what should happen next. A proactive mindset – you spot problems and opportunities without waiting to be told exactly where to look. It Would Be Great If You Also Have Experience with HubSpot . Programmatic advertising experience. Experience in property, finance or another lead-generation environment. Experience managing paid media across multiple brands or business units. Experience working within a rapidly growing organisation. What Success Looks Like In this role, success isn’t simply spending the budget. It means: Paid media investment is scaled while maintaining or improving efficiency. Campaign budgets remain controlled and appropriately paced. Winning campaigns are identified and scaled confidently. Underperformance is identified early and addressed. Lead quality improves alongside lead volume. Creative decisions are informed by real performance data. Tracking and reporting are accurate and trusted. The Marketing team has clear visibility of what’s working, what isn’t and what we should do next. Paid media makes a measurable contribution to Locale’s growth. Why Join Locale Property Group? This is an opportunity to join Locale at an exciting stage of growth. We’re expanding nationally, growing our businesses and investing in the people, systems and marketing capability required to support that growth. You’ll have the opportunity to: Manage meaningful paid media investment across multiple businesses and channels. Work alongside a performance-focused Marketing team. Have a direct impact on how we scale our paid media and performance marketing. Test, learn and optimise rather than simply maintain campaigns. Grow your responsibilities as our paid media investment and national footprint expand. Build a long-term career within a fast-growing Australian property and finance group. If you’re a confident, commercially minded paid media specialist who knows how to turn media spend into measurable results – and you’re ready to help us scale – we’d love to hear from you. Apply now to join Locale Property Group. Pay: Php75,000.00 - Php90,000.00 per month Work Location: Remote
Locale Group
