Development and Growth
About The Role We are looking for an experienced Google Ads & Local SEO Specialist to manage our Google Ads campaigns, Google Business Profiles (GBP/GMB), and website optimisation. This role is ideal for someone who understands how paid advertising, local SEO, and Google Business Profile optimisation work together to drive leads, improve local rankings, and increase conversions. You will be responsible for managing multiple Google Business Profile locations, optimising local search visibility, maintaining website SEO, and improving campaign performance through data-driven strategies. 2-4 hours or as needed Key Responsibilities Google Ads Management Plan, create, and manage Google Ads campaigns. Optimise Search, Performance Max, Display, and Local campaigns. Conduct keyword research and competitor analysis. Improve Quality Score, CTR, CPC, and conversion rates. Manage campaign budgets and bidding strategies. Create compelling ad copy and optimise landing pages. Monitor conversions using Google Tag Manager and Google Analytics 4. Perform A/B testing on ads and landing pages. Produce weekly and monthly campaign reports. Continuously improve campaign ROI. Google Business Profile (GBP/GMB) Management Create and manage multiple Google Business Profiles. Verify new Google Business Profiles. Optimise business descriptions using SEO, GEO (Generative Engine Optimisation), and AEO (Answer Engine Optimisation) best practices. Update business categories, services, products, and attributes. Upload high-quality images and weekly Google Posts. Monitor profile performance and insights. Improve rankings in Google Maps. Respond to customer reviews professionally. Develop unique review responses using AI while maintaining a natural tone. Monitor profile suspensions and resolve verification issues. Ensure NAP (Name, Address, Phone Number) consistency across all locations. Optimise profiles for local keywords such as: First Aid Near Me CPR Training Near Me First Aid Course CPR Course ● Create new Google Business Profiles as the business expands. Local SEO Optimise existing location pages. Create new SEO-friendly location pages. Perform local keyword research. Optimise page titles, headings, URLs, and content. Improve internal linking between location pages. Build local citations. Identify opportunities to improve Google Maps rankings. Monitor local competitors. Optimise business descriptions for GEO and AEO. Website Management Update website content when required. Create and publish new landing pages. Create new location pages. Add and optimise: ○ Title Tags ○ Meta Descriptions ○ Header Tags (H1-H6) ○ Image Alt Tags ○ Internal Links ○ Canonical Tags ● Add and maintain: ○ Google Analytics 4 ○ Google Tag Manager ○ Google Ads Conversion Tracking ○ Meta Pixel ○ Schema Markup ● Ensure website speed and mobile usability meet Google's standards. ● Work closely with the marketing team to improve user experience and conversion Tracking & Analytics Configure Google Analytics 4. Configure Google Tag Manager. Set up conversion tracking. ○ Phone calls ○ Form submissions ○ Website enquiries ○ Booking conversions ● Create Looker Studio reports. ● Analyse user behaviour and identify opportunities for improvement. Google Reviews & Reputation Management Monitor customer reviews daily. Respond to reviews professionally. Develop multiple review response templates. Use AI to generate unique responses. Report negative reviews requiring escalation. Recommend strategies to increase positive reviews. SEO Content Optimisation Optimise existing pages for search engines. Assist in creating SEO-focused content. Ensure all content follows current Google SEO best practices. Optimise FAQs for Answer Engine Optimisation (AEO). Improve content structure for AI search visibility. Requirements Minimum 2 years' experience managing Google Ads. Experience managing multiple Google Business Profiles. Strong understanding of Local SEO. Experience using: ○ Google Ads ○ Google Search Console Experience managing WordPress, Squarespace, or similar CMS platforms. Knowledge of HTML and CSS (basic level). Experience implementing conversion tracking. Excellent analytical skills. Strong written and verbal English communication. Highly organised with excellent attention to detail. Ability to manage multiple projects simultaneously. Preferred Skills Google Ads Certification. Experience using Looker Studio. Experience using Ahrefs, SEMrush, BrightLocal, or similar SEO tools. Experience with Schema Markup. Knowledge of AI-powered SEO tools. Experience using Canva for simple graphic updates. Experience with Google Business Profile APIs or bulk location management. Key Performance Indicators (KPIs) Google Ads Increase qualified leads. Improve conversion rate. Lower Cost Per Acquisition (CPA). Improve Return on Ad Spend (ROAS). Google Business Profile Increase profile views. Increase website clicks. Increase phone calls. Increase direction requests. Improve local rankings. Maintain accurate and fully optimised profiles. Website SEO Improve organic traffic. Increase rankings for local keywords. Publish new location pages on schedule. Improve Core Web Vitals where applicable. Reviews & Reputation Increase positive reviews. Improve review response time. Maintain consistent, personalised responses. What We're Looking For We're looking for someone who is proactive, data-driven, and passionate about digital marketing. You'll thrive in this role if you enjoy solving problems, improving campaign performance, staying up to date with Google's latest updates, and helping businesses grow through paid advertising and local search optimisation. If you're excited about Google Ads, Local SEO, Google Business Profile optimisation, and website performance, we'd love to hear from you.
Development and Growth
