Marketing & Digital Specialist

Job Description

Marketing & Digital Specialist Location: Remote (Philippines) Employment Type: Part-Time/Casual About The Role We are looking for a results-driven Marketing & Digital Specialist to lead our digital marketing initiatives and generate qualified leads for our Australian business. This role is ideal for someone who understands the Australian market, has a proven track record in digital marketing, and can develop campaigns that attract businesses looking for offshore Virtual Assistants and IT Technical Support services. You will be responsible for managing our online presence, creating high-performing advertising campaigns, nurturing leads through marketing automation, and working closely with our operations team to convert prospects into long-term clients. Key Responsibilities Develop and execute digital marketing strategies to generate qualified leads in Australia. Manage and optimize LinkedIn, Facebook, and other digital advertising campaigns. Create, monitor, and improve lead generation campaigns focused on Australian businesses. Manage and maintain HubSpot CRM, including workflows, email automation, lead nurturing, and reporting. Create engaging marketing content across digital channels. Analyze campaign performance and provide recommendations to improve ROI. Conduct market research and identify new business opportunities within the Australian market. Build and manage marketing funnels from awareness through conversion. Collaborate with the operations team to ensure high-quality lead handover. Manage website updates, landing pages, and SEO initiatives where required. Track KPIs and prepare monthly marketing performance reports. Requirements Essential Skills & Experience Minimum 3+ years of experience in Digital Marketing or Marketing Strategies. Demonstrated success running LinkedIn Ads and Facebook Ads campaigns. Strong experience using HubSpot CRM and Marketing Hub. Experience generating B2B leads within the Australian market. Understanding of Australian business culture and buyer behaviour. Excellent copywriting and communication skills. Experience with marketing analytics and campaign reporting. Strong organizational and project management skills. Ability to work independently in a remote environment. Highly Desirable Experience marketing Virtual Assistant, Managed IT Services, or Technical Support solutions. Knowledge of Google Ads and Google Analytics. Experience with SEO and content marketing. Graphic design experience using Canva or Adobe Creative Suite. Familiarity with marketing automation platforms and CRM integrations. What You'll Be Marketing You'll be promoting our offshore staffing solutions, including: Virtual Assistants Microsoft 365 Support Help Desk & Technical Support Managed IT Services Administrative Support Project Coordination Customer Service Teams Success in This Role The successful candidate will be able to: Consistently generate qualified Australian business leads. Increase brand awareness across digital platforms. Improve campaign conversion rates and return on ad spend. Build effective lead nurturing workflows. Deliver measurable marketing growth through data-driven strategies. If you're passionate about digital marketing, lead generation, and helping Australian businesses discover high-quality offshore talent, we'd love to hear from you! Click on Apply or send your resumes to nina.divinagracia@cngpacific.com.au Pay: Php400.00 - Php410.00 per hour Benefits Additional leave Work from home Work Location: In person