Senior Web & AI Developer

Job Description

• The Role: Senior Web & AI Developer • Build the sites. Wire in the AI. Own the quality. • The Opportunity • Hey, we’re Roger Roger - a marketing agency helping SMBs across NZ, AU, US & the UK grow through digital marketing that actually works. No fluff. No jargon. Just performance. Alongside the agency we run Growth Rocket, our lead generation and outbound engine, and we’re building a growing stack of AI-powered products and tools. We’re fast-paced, energetic, and we don’t let roadblocks get in our way - and we’re looking for a Senior Web & AI Developer to match. • This is a hands-on, split role. Half of it is senior web development - building and maintaining fast, high-quality WordPress, WooCommerce and Shopify sites for our clients. The other half is AI integration - building real, AI-powered features into those sites and our own products. We build on Divi 5, host on WP Engine, and ship features backed by LLM APIs. We care a lot about clean, maintainable code - and about people who understand what they’re shipping, not just what an AI assistant generated for them. What You’ll Do • Web Development (50%) • Build and maintain high-performing WordPress sites using Divi 5 - responsive, fast, and built to last • Develop and manage eCommerce stores in WooCommerce and Shopify • Maintain WordPress core, themes, plugins and PHP across a portfolio of client sites • Manage hosting, staging and deployments on WP Engine • Customise and build themes and plugins to meet project requirements • Keep sites secure, optimised for speed, and passing Core Web Vitals • Implement technical SEO and Google Tag Manager tracking • Test across browsers and devices so every site just works • AI Integration (50%) • Build AI-powered features into client websites and our own products - chat, agents, lead capture, and content tools • Integrate LLM APIs (Claude, OpenAI, Gemini) into real, production code • Design prompts properly - structured outputs and tool use, not just chat prompts • Connect AI features to the systems behind them - CRMs, databases, and APIs • Write code you can read, debug and maintain - and explain to the rest of the team • Quality & Craft • Write clean, maintainable code and follow sound development practice - version control, sensible structure, and testing where it counts • Understand the systems you build, end to end - more than just generating code with an AI assistant • Take ownership of quality across everything you ship Who You Are • Senior, proven web development experience - we’ll ask you to show us your work • Strong hands-on WordPress and Divi 5 - building and maintaining production sites • Solid WooCommerce and Shopify development • Confident with PHP, HTML, CSS, JavaScript and Git • Experience maintaining sites, plugins and hosting environments (WP Engine ideal) • Mid-level AI integration experience - you can build LLM-powered features in real code, not wire up no-code tools • A genuine understanding of software development best practice - or the appetite to learn it fast. You know more than just how to prompt an AI assistant. • You ask questions, flag blockers early, and speak up - this is non-negotiable and you will be tested on it • Strong English, comfortable working with a remote team and clients • A dedicated remote workstation, strong internet and stable power • Bonus Points • Shipped an AI feature in production - an agent, chat, or workflow, not just a demo • Familiar with TypeScript, React or Next.js • Experience with prompt design patterns - structured outputs, tool use, streaming • Background in a marketing agency or fast-paced delivery environment • Connecting external data sources - databases, CRMs (Pipedrive a plus), and analytics • Why You’ll Love It Here • Real ownership, a modern stack, and the freedom to build properly. You’ll own the web side of a busy agency and help shape how we use AI across the business and our products - not maintain someone else’s legacy code. We’re a straight-talking team that backs our people and moves fast. There’s room to grow, set the standard, and own outcomes end to end. If that sounds like your environment, we’d love to hear from you. • The Perks • Competitive pay - we’ll confirm the band with you based on experience • Internet and power allowance after three months • Full medical insurance after three months • Genuine professional development - we’re big on growth • Let’s Build Better Products • Send your CV and a few examples of what you’ve built - live sites, repos, Looms, or links all work. Show us the work, the decisions you made, and the impact it had. • Apply to: ••••@rogerroger.marketing • Bonus points if you can talk us through a feature you built end to end - what you chose, what you’d do differently, and why.