Future Stakes
Role Purpose The AI-Amplified Short-Form Video Producer & Narrative Lead serves as an end-to-end video powerhouse. This role blends storytelling, solo production (scripting, shooting, editing), and advanced generative AI workflows to create viral, high-converting, and entertainment-led short-form video (30–90 seconds) for e-commerce platforms (TikTok, Instagram Reels, YouTube Shorts). By combining traditional visual craft with modern AI tools, you will build scalable pipelines that turn single shoots into vast asset libraries—delivering high-volume, low-cost content without sacrificing emotional weight, cultural nuance, or visual taste. Key Responsibilities 1. Narrative Concepting & Scriptwriting Entertainment-Led Branded Content: Write and conceptualize short-form narratives, comedy sketches, serialized mini-dramas, and character-driven stories tailored for the Philippine mass-affluent and upper-middle-class audiences (fluent in English, Tagalog, and Taglish). Shoppable & E-Commerce Formats: Craft high-converting video concepts using direct product demos, Features-Advantages-Benefits (FAB) frameworks, and UGC-style hook-driven structures. AI-Assisted Ideation: Use Large Language Models to generate variations of 1–3 second hooks, narrative branches, character dialogues, and A/B testing scripts. 2. Full-Funnel Solo Production (Shooting & Directing) In-House & On-Location Shoots: Direct, light, and capture high-quality raw footage using mobile rigs, mirrorless cameras, and portable audio setups across office, event, and lifestyle environments. Founder & Brand Content: Capture founder stories, corporate communications, product launches, and operational behind-the-scenes content. A/B-Roll Library Optimization: Shoot specifically with extraction in mind, gathering modular hooks, product close-ups, transitions, and CTAs to maximize post-production utility. 3. Advanced AI Post-Production & Asset Generation Editing & Pacing: Cut fast-paced, high-retention short-form videos using CapCut, Adobe Premiere Pro, After Effects, or DaVinci Resolve. Generative Media Integration: Combine raw camera footage with generative AI tools (e.g., Runway, Veo, Midjourney, Flux, ElevenLabs) to create synthetic b-roll, background expansions, motion graphics, audio cleanup, and localized voiceovers. Automated Extraction Systems: Establish AI-driven workflows (e.g., Descript, automated re-framing, AI captioning) to rapidly slice long-form founder chats, events, and raw shoots into dozens of platform-optimized short-form assets. 4. Performance Analysis & Iterative Testing Creative Analytics: Track video drop-off rates, 3-second hook retention, hold rates, click-through rates (CTR), and conversion metrics in collaboration with performance marketing teams. Rapid Iteration: Produce multiple iterations of high-performing assets (testing distinct visual hooks, voiceovers, text overlays, and CTAs) based on empirical data insights. Qualifications & Experience Core Technical Expertise: 2–4 years of experience as a solo video producer, editor, or visual content creator with a strong portfolio of short-form TikTok/Reels content. Bilingual Storytelling: Command of natural Taglish, Tagalog, and English conversational writing with an acute sense of local culture, comedy, and short-form pacing. AI Tool Fluency: Practical working knowledge of AI media tools across text (ChatGPT/Claude for scripts/hooks), video generation (Runway, Veo, Pika, Kling), audio/voice (ElevenLabs, Descript, Adobe Podcast), and image creation (Midjourney, Flux). E-Commerce / DTC Instincts: Solid understanding of performance marketing metrics, social commerce mechanics, and conversion-focused storytelling. Location & Availability: Ability to attend shoots and creative syncs within NCR (Makati office). KPIs & Success Metrics Output Volume (Monthly Asset Velocity): Consistently deliver a high volume of finalized short-form assets using single-shoot extraction and AI-assisted editing workflows. Hook Retention (3-Second Retention Rate): Maximize viewer hold by achieving low drop-off rates in the first 3 seconds across TikTok and Instagram Reels. Efficiency (Production Turnaround Time): Significantly reduce lead time from initial concept and shoot to final published asset by utilizing AI production pipelines. Commercial Impact (Engagement & Conversion): Drive measurable lifts in click-through rates (CTR), watch-through rates, and attributed sales on key e-commerce channels. About Agyle Brands Agyle Brands is a consumer packaged goods (CPG) brand accelerator and e-commerce growth engine in the Philippines. We bridge the gap between creative storytelling and commercial execution, helping emerging local brands scale into market leaders across TikTok Shop, Shopee, Lazada, and social commerce platforms. By pairing agile growth strategies with end-to-end operational, fulfillment, and marketing support, we help local entrepreneurs build culturally resonant, high-performing consumer brands. At Agyle Brands, we believe in high-velocity, data-informed creativity—combining narrative craftsmanship, modern AI workflows, and sharp e-commerce mechanics to move products, build real community, and redefine the digital retail landscape in Southeast Asia. About the Creative Team The Creative Team at Agyle Brands is where narrative craftsmanship meets performance engineering. We are a fast-moving collective of storytellers, video producers, and digital strategists who believe that content should be as entertaining as it is effective. Rather than making traditional ads, we build culture-led mini-dramas, relatable comedy, and trend-responsive videos that hook viewers instantly and integrate products naturally into their daily feeds. Our Approach to Shoppable Content Shoppable content is at the heart of how we convert attention into commerce. We design short-form video specifically for platforms like TikTok Shop and Instagram Reels, seamlessly merging organic storytelling with clear, friction-free purchase paths. Hook-to-Cart Storytelling: We build 30-to-90-second narratives that lead with emotional hooks, build immediate product context, and guide viewers toward an effortless checkout without feeling like a hard sell. Entertainment-First Commerce: From serialized mini-series to comedy sketches, our shoppable assets entertain first and inform second—proving that high-converting content can still be compelling to watch. AI-Enhanced Scalability: We pair traditional shooting techniques with cutting-edge AI tools to continuously test hooks, angles, and calls-to-action, ensuring our shoppable content consistently delivers top-tier reach, engagement, and direct revenue growth. Our AI Policy: Innovation with Integrity At Agyle Brands, we leverage technology to unleash creativity, not replace it. We embrace modern artificial intelligence to push the boundaries of what a lean team can achieve, operating under three foundational principles: Supercharge the Workflow: We use AI tools to eliminate repetitive manual tasks—from transcription, captioning, and audio cleanup to metadata optimization—slashing turnaround times and keeping our focus on high-value creative execution. Amplify the Creative Vision: We use generative AI (synthetic media, asset extension, visual effects, and ideation tools) to scale our output and bring ambitious visual concepts to life that would otherwise be impossible on lean budgets. AI exists to elevate our artistic taste, not flatten it. Never Tell Lies: We maintain absolute authenticity and ethical boundaries. We never use AI to fabricate product claims, generate deceptive reviews, create misleading deepfakes, or misrepresent factual information to our audience. Integrity drives our commerce; truth drives our trust. Pay: Php20,000.00 - Php30,000.00 per month Benefits Flexible schedule Work Location: Remote
Future Stakes
