Petformed
Media Buyer / Performance Marketer — Google & Meta Ads 100% Remote (Philippines) · Full-time · Long-term $1,700 – $2,500 USD/month + performance bonus About Us We're a European e-commerce company that builds and scales consumer brands. Our main brand, Petformed, sells products for dogs (supplements, food and orthopedic beds) in 12 European markets, and we keep launching new brands. We're a small, fully remote team of 10–15 people, profitable and growing fast. There are no corporate layers, and decisions are made the same day. We work heavily with AI. Our analytics already runs on Claude Code, and we're building our own internal tools with it. About The Role We spend a high five-figure USD amount on ads every month, most of it on Google, then Meta, across 12 countries. We're looking for someone who owns the whole path from the ad to the sale: the campaigns, the landing pages people arrive on, and the decisions based on the data. We don't have a landing page team. You build and improve the pages yourself in our in-house page builder (it works much like Elementor), with AI, and you test constantly to see what works and what doesn't. Our reporting is already in place: we know the return on new customers by country and product. Your job is to act on it, make the calls and keep optimizing. You report to our CMO and work directly with the CEO. Our stack: Google Ads, Meta Ads, Triple Whale and our own custom analytics tools, our in-house page builder, Google Tag Manager, Claude Code and other AI tools. What you'll do Google Ads (~25%) Run and scale Search, Performance Max and Shopping campaigns across 12 EU markets Own keyword research and account structure: match types, negatives, ad copy, bidding and budgets Make the daily calls on what to cut, what to scale and what to test next Landing pages & A/B testing (~30%) Build and edit landing pages yourself in our page builder, using AI to move fast Adapt pages to different campaigns, audiences and markets Run A/B tests on pages and offers, and read the results honestly Roll out winning funnels to new countries and languages (translation with AI, our team checks it) Data, attribution & optimization (~25%, more in the first months) Keep tracking and attribution reliable: Google Tag Manager, Google Ads conversions, Meta Pixel and Conversions API, UTMs, Triple Whale Use our existing reports to adjust budgets, bids and pages by country and product, down to the small optimizations Help us build our own attribution and analytics tools with AI (Claude Code) Meta Ads (~20%) Run prospecting and retargeting for proven products and new launches Read creative performance and brief our creative team on what to make next Must have 3+ years of hands-on performance marketing / media buying for e-commerce / DTC brands selling physical products. You ran the ad accounts yourself. Google Ads in depth: Search account structure, keyword research, match types and negatives, Performance Max, Shopping and Merchant Center. You've personally managed $10k+/month on Google . Meta Ads hands-on: campaign structure, creative testing, Advantage+. You've worked with a visual page builder like Elementor , or you learn tools fast. We'll train you on ours. You set up and debug tracking yourself: Google Tag Manager, conversion tracking, Meta Conversions API, UTMs. You're strong in Google Sheets / Excel. Fluent English (C1). You work in English; other languages are handled with AI and our team. Availability: 44 hours a week, including at least 4 hours of daily overlap with our mornings in Central Europe (about 3:00–7:00 PM Manila time) and at least 4 hours on Saturdays. How we work You think in business numbers: cost per new customer, new vs. returning customers, margin, LTV. You know the ad platforms over-report and you check it. You use AI every day, not once in a while. You own your numbers, flag problems early and decide what to test without waiting to be told. Nice to have A/B tests that clearly improved conversion rate, with live examples Triple Whale or a similar attribution tool Claude Code, Python, SQL or Looker Studio, or you've built your own small tools or scripts Multi-country or multi-language accounts, ideally in Europe Launching a new brand or product from zero Copywriting for landing pages and ads Pet, supplement or health products What we offer $1,700 – $2,500 USD/month, based on experience. Strong Google and Meta buyers who also build pages and own tracking land in the upper half. On top of that, we want to heavily incentivize you on performance, so you can earn significantly more than your base. A long-term role in a profitable, fast-growing company 100% remote, flexible hours outside the overlap window Real budgets and a direct line to the CEO and CMO Access to all the AI tools you need, paid by us (Claude Code, ChatGPT and others) Monthly payment via Wise Hiring process Application and online assessment (about 25 minutes): CV, a 12-minute problem-solving test and a short personality questionnaire Paid test task: a short, practical task based on the real work in this role. We pay for your time. Video call with our CEO and CMO Paid 2-week trial This role is not for you if You only want to run ads and leave the pages and the tracking to someone else You only know Meta or only know Google. You need both, and Google is the bigger channel. You manage accounts but someone else does the actual work You want a fixed task list. You decide what to test. How To Apply Apply on Indeed and answer the screening questions. Shortlisted applicants receive a 25-minute online assessment by email. Pay: Php1,000,000.00 - Php1,500,000.00 per month Work Location: Remote
Petformed
