E-commerce Performance Marketing Manager

Job Description

Reports to : Head of Service Delivery Department : Service Delivery About Bambu Bambu is a digital marketing consultancy that partners with leading retail and consumer goods brands in the Philippines. We work with some of the most recognized names in the market, including Yamaha, Aboitiz and Sunnies Studios, helping them grow across marketplaces, social commerce, and performance marketing. We are a consultancy that both strategizes and executes. Our team manages paid media, marketplace operations, TikTok commerce, and analytics end to end. If you want to own real brand relationships, run real budgets, and see the direct impact of your work, this is the place to do it. About The Role We are looking for an Ecommerce Performance Marketing Manager to lead digital marketing delivery for a portfolio of our brand partners. This is a senior, client-facing role. You will own the relationships, set the strategic direction, and drive execution across marketplaces and paid media to hit each client's growth objectives. You will be the go-to person for your accounts, combining strong commercial and client management skills with deep hands-on expertise in marketplace and social commerce marketing. A core part of this role is mastery of the TikTok commerce ecosystem, including GMV Max campaigns, affiliates, and live selling. Key Responsibilities Client and Account Leadership Serve as the primary point of contact and trusted advisor for a portfolio of brand partners, owning the relationship and day-to-day communication. Lead client meetings, present performance results, and translate data into clear stories and actionable recommendations. Develop marketing plans, KPIs, and growth roadmaps in partnership with client teams. Act as the go-to person for your accounts, coordinating internal execution across activation, creative, and analytics teams. Guide and support the executives working on your accounts, ensuring smooth delivery and quality output. Campaign Strategy and Execution Own campaign setup, strategic direction, and optimization across Shopee, Lazada, TikTok Shop, Meta, and Google to achieve agreed KPIs. Manage revenue delivery and budget spending, including daily pacing, optimization, and real-time targeting recommendations. Build and run A/B testing frameworks to drive consistent, compounding growth. Plan full-funnel activity across the customer journey, from awareness through to conversion and retention. TikTok Commerce and Social Selling Plan and manage TikTok Ads, including GMV Max campaigns across both Product and Live. Advise clients on the wider TikTok commerce ecosystem, including affiliate programs and creator partnerships. Guide live selling strategy, including campaign support around live sessions and affiliate-driven traffic. E-commerce and Marketplace Management Oversee marketplace performance on Shopee, Lazada, and TikTok Shop beyond paid media. Advise on which platform campaigns, mega sales, and promotions to join, plus voucher and promotional mechanics, based on client objectives and margins. Guide product listing optimization and storefront quality so that paid traffic converts on the product page. Manage Collaborative Ads and CPAS across Shopee and Lazada. Analytics and Reporting Own analytics and performance reporting, sharing insights and optimization opportunities with clients on a regular basis. Set up and maintain tracking, including GA4, Google Tag Manager, Meta Pixel, UTM conventions, and ecommerce tracking. Pull and reconcile data directly from platforms, ensuring accuracy before anything goes to a client. Requirements Bachelor's degree in Marketing, Business, Media, or a related field. At least 4 years of digital or e-commerce marketing experience, ideally with an agency, ecommerce enabler, distributor, or brand. Hands-on experience with marketplace marketing on Shopee, Lazada, and TikTok Shop. Strong experience running Meta and TikTok Ads, including TikTok GMV Max campaigns. Solid understanding of the TikTok commerce ecosystem, including affiliates and live selling. Proven client management experience, comfortable owning relationships and leading client meetings. Experience in media planning, setting and managing budgets, and optimizing ad performance. Experience with tracking and measurement tools (GA4, Google Tag Manager,Meta Pixel, UTM, e-commerce tracking). Strong analytical skills with a sharp sense for data and numbers. Able to adapt quickly and thrive in a fast-paced, fast-growing environment. Fluent in English, written and spoken. Nice to Have Experience in full-funnel brand activation and strategy. Experience managing or mentoring junior team members. Familiarity with Shopify and Google Shopping. Platform certifications across Meta, Google, or TikTok are a plus but not required. What We Offer Competitive salary, shared during the screening process. HMO coverage. Government-mandated benefits (SSS, Pag-IBIG, PhilHealth). 15 days sick leave and 15 days paid vacation leave. Monthly team lunches. Annual company events, including team building and our Christmas party. The opportunity to work with some of the most recognized retail and consumer goods brands in the Philippines. How To Apply Send your CV to recruitment@bambu.com.ph. We review applications on a rolling basis and will reach out to shortlisted candidates Pay: Php60,000\.00 - Php80,000\.00 per month Benefits Company events Health insurance On-site parking Opportunities for promotion Pay raise Work from home Experience: Digital marketing: 4 years (Preferred) Willingness to travel: 50% (Preferred) Work Location: Hybrid remote in Makati