Go Hire Virtual
About Go Hire Virtual Go Hire Virtual is a growing virtual staffing and BPO agency that connects businesses with exceptional remote professionals across technology, engineering, operations, administration, customer service, marketing, and business support. We partner with companies around the world to build high-performing remote teams that deliver measurable results. We're looking for a Social Media Paid Ads & Content Specialist who combines strong paid advertising expertise with hands-on content creation skills. About The Role This is not a traditional social media management role. We're looking for someone who can strategically manage paid advertising campaigns while also creating the creative assets that drive their success. Your primary responsibility will be managing and optimizing paid advertising campaigns across Meta and TikTok. You'll also create engaging videos, graphics, reels, and other social content that support both paid and organic marketing efforts. If you have experience only with content creation or only with paid advertising, this position is unlikely to be the right fit. What You'll Do Paid Advertising Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok. Optimize campaigns for lead generation, website traffic, conversions, and return on ad spend (ROAS). Build and manage custom audiences, lookalike audiences, interest-based targeting, and retargeting campaigns. Monitor campaign performance and optimize budgets, creatives, placements, and targeting. Track key performance metrics including: Cost Per Lead (CPL) Return on Ad Spend (ROAS) Click-Through Rate (CTR) Cost Per Click (CPC) Conversion Rate Frequency Configure and troubleshoot Meta Pixel, TikTok Pixel, and conversion tracking events. Prepare weekly performance reports with actionable recommendations. Content Creation Create engaging videos, Reels, TikToks, Shorts, graphics, and images for both paid and organic campaigns. Edit short-form videos optimized for social media platforms. Design ad creatives using Canva, Adobe Express, or similar design software. Develop content that aligns with campaign goals and brand guidelines. Maintain a consistent posting schedule across social media channels. Collaboration Work closely with the Marketing Manager to execute campaign strategies. Coordinate with the Google Ads & SEO Specialist to ensure messaging, landing pages, and campaigns are aligned. Stay current with social media trends, platform updates, and digital marketing best practices. Required Qualifications Minimum of 2 years of experience managing Meta Ads campaigns with measurable business results. Experience creating and optimizing paid campaigns focused on lead generation, conversions, or e-commerce. Strong understanding of Meta Ads Manager and TikTok Ads Manager. Proven experience setting up and managing Meta Pixel, TikTok Pixel, and conversion tracking. Experience producing short-form video content for social media platforms. Proficiency with Canva, Adobe Express, or similar graphic design software. Strong understanding of campaign optimization and A/B testing. Ability to analyze campaign data and make performance-driven decisions. Excellent written and verbal communication skills. Highly organized with the ability to manage multiple campaigns simultaneously. Preferred Qualifications Candidates with experience in the following areas will have an advantage: Google Analytics (GA4) Meta Business Suite CapCut, Adobe Premiere Pro, or similar video editing software Landing page optimization Conversion Rate Optimization (CRO) Experience working in an agency or with multiple client accounts Familiarity with CRM integrations and marketing automation platforms Job Requirements Reliable computer (Intel i5/i7 or equivalent) Minimum 50 Mbps wired internet connection Noise-canceling headset Quiet home office suitable for conducting live virtual training Webcam for daily meetings and other online sessions Proficient in Google Workspace or Microsoft Office Comfortable using Zoom and other online collaboration tools Work Schedule: 11:00 PM - 8:00 AM Philippine time Important: Ensure that the resume you send is in English. Resumes in other languages may not be considered. This is an URGENT ROLE, thus, we do NOT ACCEPT applicants who are currently employed full-time, seeking part-time work, on floating status, or currently rendering a notice period. Pay: Php20,000.00 - Php25,000.00 per month Benefits Health insurance Work from home Work Location: Remote
Go Hire Virtual
