Business Analyst for Marketplaces (Remote)

Job Description

Key Responsibilities Marketplace Strategy \& Operations Own analysis and reporting for marketplace performance (Amazon, Walmart, TEMU). Identify opportunities to grow sales, increase visibility, and optimize product assortment. Support pricing, promotions, advertising strategies, and inventory planning in marketplace channels. Collaborate with Merchandising, Supply Chain, and Brand teams to align marketplace launches and campaigns. Data Analytics \& Insights Build and maintain dashboards and KPI reports for key metrics such as sales, traffic, conversions, ad spend ROI, buy box %, and customer behavior. Analyze marketplace trends and competitive performance to inform strategic decisions. Use SQL, Excel/Sheets, Python/R or BI tools (Tableau, Power BI) to deliver actionable insights. Implement A/B tests to optimize product content, pricing, and promotions. Marketplace Content \& Optimization Ensure product listings are fully optimized with high-quality content, keywords, and compliance with marketplace policies. Work with Content/Creative teams to improve SEO and conversion rates for marketplace catalogs. Advertising \& Spend Optimization Analyze advertising performance (Amazon PPC, Walmart Ads, TEMU promotions). Recommend bid strategies, keyword targets and budget allocation to maximize ROI. Collaborate with Marketing on paid and organic strategies to improve marketplace discoverability. Cross-Functional Collaboration Partner with Finance to forecast marketplace revenue and profitability. Coordinate with Supply Chain to manage inventory levels, replenishment, and FBA/WFS processes. Liaise with Customer Service to address marketplace-specific issues and feedback. Qualifications Required: Bachelor’s degree in Business Analytics, Marketing, Economics, Data Science, or related field. 2\+ years of analytical experience in ecommerce or marketplace environments. Strong proficiency in data analysis and visualization (Excel, SQL, BI tools). Experience with Amazon Seller/Vendor Central, Walmart Marketplace, and/or TEMU Seller tools. Ability to translate data into strategic recommendations. Excellent communication and cross-functional collaboration skills. Preferred: Experience with Power BI or SQL. Prior experience in promotional products, retail, or consumer goods. Familiarity with marketplace advertising platforms and optimization techniques. Why BEL USA Be part of a fast-growing ecommerce and marketplace business within one of the largest promotional product companies in the U.S. Work in a data-driven environment that values innovation and continuous improvement. Thrive in a collaborative company culture that promotes work-life balance and professional growth. Experience Required 3 year(s): Analytical Role