Simply Funded
(UK & AU Operations) Company: SimplyFunded Location: Remote (Supporting UK & Australia Markets) Reports to: Head of Sales of Marketing Role Overview The Marketing Manager will lead and execute marketing strategies across the UK and Australian markets, driving brand awareness, customer acquisition, and revenue growth. This role requires a data-driven and creative professional who can manage multi-channel campaigns, optimize performance marketing, and align marketing initiatives with business goals. Key Responsibilities 1. Marketing Strategy & Execution Develop and implement a comprehensive marketing strategy tailored for both UK and AU markets Align campaigns with company growth targets, trading cycles, and customer behavior Manage the marketing calendar across both regions 2. Performance & Digital Marketing Oversee paid media campaigns (Meta, Google, TikTok, YouTube, etc.) Optimize funnels, landing pages, and conversion rates Monitor CAC, ROAS, LTV, and other key performance metrics Continuously test and iterate campaigns for performance improvement 3. Content & Brand Management Ensure consistent brand messaging across both markets Oversee content strategy including social media, email marketing, blogs, and video Collaborate with designers, copywriters, and external agencies 4. Market Localization (UK & AU) Adapt campaigns based on regional preferences, regulations, and audience behavior Ensure messaging is culturally relevant and compliant with local standards Monitor competitor activity within both regions 5. CRM & Lifecycle Marketing Manage email and SMS campaigns for onboarding, retention, and reactivation Segment audiences and personalize customer journeys Work with CRM tools (e.g., HubSpot, Monday.com, Slack) 6. Partnerships & Affiliate Marketing Build and manage relationships with affiliates, influencers, and partners Develop affiliate programs to drive scalable acquisition Track and optimize partner performance 7. Analytics & Reporting Analyze campaign performance and provide actionable insights Prepare weekly and monthly marketing reports Use tools such as Google Analytics, Looker Studio, or similar 8. Team & Stakeholder Management Coordinate with internal teams (Sales, operations and accounts) Manage external vendors or freelancers where applicable Support hiring and scaling of the marketing team Qualifications & Requirements Experience 5+ years of experience in digital marketing, preferably in fintech, trading, or high-growth startups Proven experience managing multi-region campaigns (UK & AU preferred) Strong background in performance marketing and lead generation Skills Expertise in paid ads platforms (Meta, Google Ads, etc.) Strong analytical and data interpretation skills Experience with CRM and marketing automation tools Excellent communication and project management skills Ability to work in a fast-paced, remote environment Preferred Experience in business loan lending would be advantageous Familiarity with compliance requirements in UK & AU markets Experience managing affiliate or influencer marketing programs Key Performance Indicators (KPIs) Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Lead-to-Customer Conversion Rate Customer Lifetime Value (LTV) Website traffic and engagement metrics Campaign ROI and revenue contribution Working Hours Flexible, but must overlap with both UK and AU time zones as needed Why Join SimplyFunded Opportunity to scale marketing in a fast-growing fintech/trading company High-impact role with visibility to leadership Flexible remote work environment Performance-driven culture with growth opportunities Job Type: Full-time Pay: Php50,000.00 - Php60,000.00 per month Benefits Work from home Experience: Marketing: 2 years (Preferred) Digital marketing: 2 years (Preferred) Work Location: Remote
Simply Funded
