Creative Director - Modern Hippi

Job Description

Creative Director- Consumer Psychology, Storytelling & Brand Building Modern Hippi is a Singapore-based specialty coffee brand built around a simple idea: great coffee should not require a machine, a complicated ritual, or more time than people have. We brew specialty Arabica coffee first, then freeze-dry it into individual pods so it can be enjoyed in seconds, hot or iced. The product is simple. Building a brand people remember is not. We are looking for a Creative Director who can uncover the human truth behind a product, turn it into a story people care about, and lead that story from strategy through to final execution. This is not a role for someone who only manages content calendars, follows trends, runs ads, or produces polished visuals without owning the idea. We need someone who understands why people buy, what they aspire to become, what they are afraid of compromising, and how a brand can become personally relevant. You will work closely with the CEO and founders to shape Modern Hippi across campaigns, ecommerce, product launches, social media, founder communication, retail, and future brand extensions. You will help define the central idea, write or direct the story, brief designers and creators, challenge weak work, and make sure the final execution still carries the original insight. You must be able to write. Not only strategy decks and headlines, but product descriptions, scripts, landing pages, articles, social copy, campaign narratives, and creative briefs that feel human, distinctive, and commercially useful. You should be able to move comfortably between strategy and execution. You can find the insight, develop the campaign idea, write the copy, shape the visual direction, guide the team, and improve the work through feedback. You know how to be funny without becoming careless, emotional without becoming sentimental, and strategic without sounding like a marketing textbook. We are open to candidates from advertising, brand strategy, copywriting, editorial, content, film, creative production, consumer brands, hospitality, food and beverage, or ecommerce. Your title matters less than the quality of the work you have personally created or led. This is not an entry-level role. You should have a strong portfolio, sound creative judgement, and clear evidence that your work changed how people saw, felt about, or acted toward a brand. AI can be used as a tool. We use it too. But we are not hiring someone who has outsourced their thinking, voice, or judgement to it. Feel free to use AI. Just do not let it do the part we are hiring you for. This is not a Quick Apply role This is a critical position that will work directly with the CEO. We are looking for candidates who are intentional about the opportunity and willing to take the time to show us how they think. If you do not have time to prepare a thoughtful application, please do not spend your precious five minutes pressing Quick Apply. Save those five minutes for something that matters more to you. To apply, email your résumé, portfolio, expected monthly compensation, availability or notice period, and answers to the three questions below to hippitalents@modernhippi.co . Subject line: Application – Creative Director – [Your Full Name] Applications without complete answers will not be reviewed. Pre-screening questions 1. Which project best represents the way you think creatively? Tell us the problem, the insight, the idea, your personal contribution, and the outcome. 2. Show us how you write. Share one piece of copy, campaign, article, script, or brand story you personally wrote and explain why you believe it worked. 3. How do you lead creative work from idea to execution? Describe one project where you directed writers, designers, creators, or production teams, including what you changed, challenged, or improved along the way. We are not looking for the most polished résumé. We are looking for someone who notices what others miss, turns that observation into a story people remember, and leads the work until the final execution lives up to the idea.