Free People
Remote | U.S. Business Hours About The Role We’re looking for a proactive, detail-oriented, and growth-minded Content Manager with Substack experience to take ownership of our Substack publishing, content operations, audience engagement, and subscriber growth. This role goes beyond simply uploading and scheduling content. You’ll help turn videos, transcripts, articles, and ideas into compelling Substack content that attracts new readers, keeps existing subscribers engaged, and ultimately drives growth in both free and paid subscriptions. The ideal candidate understands that Substack is not just a newsletter platform—it’s also a publishing, social, video, and community-building platform. You’ll work closely with the Content Lead to execute the content strategy, maintain a consistent publishing cadence, repurpose existing content, and identify opportunities to increase reach, engagement, and paid conversions. What You’ll Do 1. Substack Content Management Own the day-to-day publishing and management of Substack content, including: Uploading and publishing video content Preparing and publishing free and paid posts Publishing approved Substack Notes Managing subscriber settings and audience segmentation Formatting articles for readability and engagement Optimizing titles, previews, headlines, and calls to action Ensuring content is published accurately and on schedule Clearly distinguishing content intended for free versus paid subscribers You’ll be responsible for making sure every post is accurate, polished, properly formatted, and published to the correct audience. 2. Content Repurposing Turn existing content into new opportunities for reach and engagement. You’ll review: Videos Video transcripts Articles Interviews Long-form content Previous newsletters Key ideas and insights Then identify strong: Hooks Quotes Insights Talking points Contrarian ideas Educational takeaways Promotional angles You’ll transform these into: Substack Notes Article teasers Newsletter content Promotional posts Social-style content Subscriber engagement posts The goal is to get more value and reach from every piece of content we create. 3. Audience Engagement Help turn readers into an active community. Responsibilities include: Responding to reader comments Encouraging meaningful conversations Identifying topics that generate engagement Monitoring reader reactions and feedback Building relationships with subscribers Identifying opportunities to encourage readers to subscribe or upgrade You should be comfortable communicating with an audience and understand that engagement is an important part of newsletter growth. 4. Newsletter & Subscriber Growth Take an active role in growing the Substack audience. You’ll: Monitor follower and subscriber growth Identify opportunities to increase free subscriptions Develop ideas to improve paid subscriber conversions Test different hooks, titles, previews, and calls to action Identify high-performing content and replicate what works Recommend new content and growth opportunities Monitor engagement and subscriber behavior Use performance data to improve future content We’re looking for someone who doesn’t simply ask, “Was this published?” We want someone who asks: “Did this perform? Why did it perform that way? And what should we do differently next time?” 5. Performance Tracking & Optimization Regularly review content performance and turn insights into action. Track metrics such as: Views Likes and reactions Comments Shares/restacks Followers Free subscribers Paid subscribers Subscriber conversion Engagement trends Use performance data to identify: What topics resonate most Which hooks attract attention Which formats perform best What drives subscriber growth What encourages free-to-paid conversion What content should be repurposed or expanded 6. Editorial Coordination Work closely with the Content Lead to ensure content aligns with the overall strategy. You’ll: Submit content for approval when required Incorporate editorial feedback Maintain consistency in voice and formatting Track content that is approved, scheduled, published, or pending Proactively flag missing information or potential issues Communicate deadlines and publishing needs clearly What We’re Looking For Hands-on experience managing or publishing content on Substack Strong understanding of: Substack Articles Substack Notes Video posts Comments Free and paid subscriber settings Experience managing newsletters, creator-led content, or digital publications Strong copywriting and proofreading skills Excellent content-repurposing skills Ability to turn transcripts and long-form material into clear, engaging content Strong understanding of hooks, headlines, teasers, and calls to action Familiarity with basic SEO principles Strong attention to detail, particularly when managing publishing and audience settings Excellent written English Strong organizational and time-management skills Ability to work independently with minimal supervision Clear and proactive communication Experience with: Growing a Substack publication Growing a newsletter or email list Growing paid subscribers or memberships Creator-led businesses Personal brands Digital publications Subscription-based content businesses Community management Newsletter monetization Content analytics and growth experimentation Initial Assignment The successful candidate will take ownership of preparing, optimizing, and publishing content provided or approved by the Content Lead. This may include: Video posts Transcript-based articles Original articles Free subscriber content Paid subscriber content Substack Notes Promotional content You’ll also be expected to identify opportunities to repurpose existing content, increase engagement, and improve subscriber growth. What Success Looks Like Success in this role means: Content is consistently published accurately and on schedule Free and paid content is properly segmented Content is optimized for engagement and subscriber growth Existing content is continuously repurposed into new opportunities Substack Notes contribute to increased reach and discovery Reader engagement steadily improves Free subscriber growth increases over time Paid subscriber conversions improve Content performance is tracked and understood The team has clear insights into what content is working and why You proactively recommend improvements rather than waiting for instructions The Ideal Candidate You’re more than a content publisher. You’re a content operator + audience growth thinker. You: Understand how Substack works as both a newsletter and social platform Have strong instincts for what makes people stop, read, click, and subscribe Can turn a long video or transcript into multiple pieces of compelling content Care about publishing details and accuracy Think about the business impact behind every piece of content Are comfortable looking at performance data Naturally look for ways to improve reach and engagement Take ownership instead of waiting for someone to tell you what to do Communicate proactively and reliably Enjoy experimenting with new content and growth strategies If you’re someone who sees a 60-minute video and immediately thinks, “There are at least 10 pieces of content we can create from this,” you may be exactly who we’re looking for. This Role Is a Great Fit If You… Love: Content + Publishing + Audience Growth + Substack + Data Enjoy: Finding hooks, repurposing content, testing ideas, and watching subscriber numbers grow Are: Organized, proactive, analytical, creative, and highly detail-oriented Want: A long-term opportunity where you can take real ownership of a growing publication and contribute directly to its audience and revenue growth. Compensation $6/hour Pay: From Php366.00 per hour Benefits Company Christmas gift Company events Flexible schedule Flextime Health insurance Life insurance Opportunities for promotion Paid training Pay raise Work from home Work Location: Remote
Free People
