Emapta
Responsibilities • Build, configure, and execute email, SMS, web push, automated, and ad hoc CRM campaigns using templates, content blocks, and custom HTML while implementing personalization, dynamic content, conditional logic, and responsive design standards. • Perform end-to-end quality assurance (QA) by validating rendering, links, personalization, dynamic content, audience logic, and compliance requirements, while coordinating test sends, user acceptance testing (UAT), and resolving campaign issues. • Create, manage, and validate audience segments using demographic, behavioral, lifecycle, and predictive data, ensuring accurate segmentation, field mapping, exclusion rules, and campaign targeting. • Configure, maintain, test, and optimize automated CRM customer journeys and event-triggered workflows, while supporting A/B testing and continuous improvements to campaign performance and customer engagement. • Ensure campaign governance by maintaining compliance with data privacy requirements, consent management, documentation standards, naming conventions, version control, and quality assurance processes. • Partner with cross-functional stakeholders to deliver CRM campaigns, provide technical guidance on campaign feasibility and personalization strategies, and contribute to post-campaign reviews through audience, journey, and campaign performance insights. • Join the Top 1% Talent. A better career. A better life. • Welcome to Emapta Philippines: home to professionals who choose growth, balance, and impact. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026 , Emapta offers more than opportunities -- it provides a career environment where people thrive. Collaborate with global teams, build meaningful expertise, and grow in a culture that prioritizes both performance and well-being.
Emapta
