SEO Content Specialist

Job Description

Job title: SEO Content Specialist Division : CSR – Luxury Passenger Transportation (Chauffeur, Motorcoach) Job Description This role exists to support strong organic and AI search performance across client accounts through high-quality, search-optimised website content, with a particular focus on blog content, service and location page copy, and press releases for luxury passenger transportation businesses. The SEO Content Specialist is responsible for researching, writing, optimising, and publishing content that strengthens service, location, and entity relevance signals, supports Google Business Profile activity, and helps search engines and AI-driven platforms clearly understand each client’s business, services, and service areas. The role also supports scalable delivery as the business grows by creating consistency and quality across content briefs, writing standards, on-page optimisation, publishing, and quality assurance, while working closely with local SEO, technical SEO, and account management colleagues to ensure content is built into wider SEO and marketing activity. What success looks like Blog content, service and location page copy, and press releases are delivered on schedule and to agreed standards across multiple client accounts Content is written naturally for US audiences, reflects each client’s brand voice, and demonstrates genuine local knowledge of service areas, airports, venues, and events Every piece of content is optimised to its brief, with clear keyword targeting, logical structure, internal linking to relevant service and location pages, and supporting FAQ content Content strengthens service, location, and entity relevance signals and supports visibility in both traditional search and AI-driven answer engines Blog and page content aligns with Local SEO and Google Business Profile activity so that each client’s search signals reinforce one another Press releases follow US news conventions and are accurate, newsworthy, and ready for distribution Content is published accurately in client CMS environments, with metadata, formatting, images, and schema applied to agreed standards Content performance is tracked consistently and used to guide topic selection, content refreshes, and optimisation decisions Content briefs, style guides, and client research briefs are maintained clearly so quality stays consistent as volume grows Collaboration with local SEO, technical SEO, account management, social media, and design colleagues supports joined-up and effective delivery across accounts Opportunities to improve content quality, efficiency, and client outcomes are identified proactively Key Responsibilities Content Delivery Research, write, and publish SEO-optimised blog content for multiple clients simultaneously, including recurring monthly blog programmes. Write and optimise service page, location page, and landing page copy. Write press releases in US news format and maintain press release organisation pages. Conduct keyword and topic research aligned with client services, service areas, and seasonal demand. Build content from client research briefs covering local airports, venues, events, landmarks, and service areas. Apply on-page optimisation including titles, meta descriptions, headings, internal linking, and image alt text. Write FAQ and answer-focused content structured to support featured snippets and AI answer engines. Implement schema markup through CMS plugins in line with standards set by the Technical SEO Lead. Publish content directly into client websites, including WordPress and other CMS environments. Refresh and update existing content to maintain accuracy, relevance, and performance. Plan and maintain a monthly content calendar across assigned accounts. Strategy support and account collaboration Support account teams with content recommendations aligned to client goals, priorities, and wider SEO strategy Coordinate with the Local SEO team so blog topics and page content reinforce Google Business Profile and local search activity Translate client input, research, and SEO findings into clear content plans that can be understood by both technical and non-technical stakeholders Work closely with local SEO, technical SEO, account management, social media, and design colleagues to support coordinated delivery and positive client outcomes Flag risks, blockers, dependencies, and opportunities early so they can be managed effectively within wider account plans Quality, monitoring, and process discipline Follow client style guides, brand voice, and US English standards consistently across all content Complete quality checks for accuracy, readability, originality, and optimisation before publishing Use tools such as Google Search Console, Google Analytics 4, and Semrush to track content performance and identify refresh and new content opportunities Maintain accurate documentation including content calendars, briefs, publishing records, status updates, and QA checklists Keep up to date with search engine updates, AI search developments, and evolving content best practice, adjusting approaches where needed Help identify process improvements, including the responsible use of AI tools, that strengthen content quality, efficiency, and consistency What this role does not own This role owns SEO content creation, optimisation, and publishing, but does not own: overall account strategy primary client relationship management final client commercial decisions or pricing approval Google Business Profile management or GBP post content social media content technical SEO and schema architecture design production formal people management unless specifically assigned What we’re looking for Experience 2+ years experience writing SEO content, ideally in an agency, digital marketing, or multi-client environment Experience writing for US audiences, with a portfolio demonstrating natural, fluent American English Experience writing content for local service businesses; experience in transportation, travel, hospitality, or events is an advantage Experience writing to SEO briefs, including keyword targeting, internal linking, and on-page optimisation Experience publishing content in WordPress or similar CMS environments, including basic schema through plugins such as Yoast or Rank Math Experience writing press releases or news-style content Comfortable producing a high volume of content across multiple accounts in a fast-paced environment Skills Excellent written English, with a natural command of US spelling, grammar, and tone SEO copywriting and on-page optimisation Keyword and topic research Local and location-based content Blog, service page, and landing page writing FAQ and answer-focused content for AI search Press release writing Research and fact-checking Adapting tone and voice to different client brands Content calendar and deadline management Attention to detail and self-editing Time management Multi-client content delivery Collaboration with local SEO, technical SEO, and account management teams Solid understanding of AI tools, processes, and how they can support with task automation Experienced using LLM tools such as ChatGPT, Claude, or something similar Desired: Experience setting up AI workflows to streamline content production Nice to have Experience creating content for Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO) Familiarity with AP style for press releases and news content Ways of working Professional, organised, and detail-focused Proactive in suggesting topics, improvements, and content opportunities Dependable in meeting deadlines and publishing schedules Collaborative and open to feedback from editors, account managers, and clients Calm and effective when managing high content volumes and multiple priorities Focused on quality, accuracy, and consistency Committed to scalable processes, strong communication, and continuous improvement Pay: Php50,000.00 - Php55,000.00 per month Application Question(s): Tell us about your experience creating SEO content for US audiences. What types of content have you written, and how did you ensure it was optimized for search while still sounding natural and engaging? How have you used AI tools such as ChatGPT, Claude, or similar tools in your content workflow? Please explain how you use AI while maintaining originality, accuracy, brand voice, and SEO quality. Work Location: Remote