Marketing Manager (Head of Growth)

Job Description

Full-Time | Permanent Work-from-Home Position: Head of Growth (Marketing Manager) Mon-Fri 10:30am - 7:30pm (PH time) We are looking for a results-driven Head of Growth to lead our digital marketing and growth initiatives. This role is responsible for increasing qualified leads, booked sales calls, customer acquisition, and revenue through data-driven marketing strategies and continuous optimization. The ideal candidate is highly analytical, proactive, and experienced in managing paid advertising, SEO, conversion optimization, and growth experiments. Key Responsibilities Own and improve key growth metrics, including qualified leads, booked calls, conversion rates, and revenue. Plan, manage, and optimize Google Ads and Meta Ads campaigns. Monitor and reduce Cost Per Lead (CPL) and Customer Acquisition Cost (CAC). Improve landing page performance through Conversion Rate Optimization (CRO). Build, optimize, and manage email marketing and remarketing funnels. Develop and execute SEO strategies to increase organic commercial traffic. Drive backlink acquisition and improve domain authority. Monitor analytics, attribution, and full marketing funnel performance. Conduct competitor research and identify market opportunities. Plan, prioritize, and execute weekly growth experiments to improve performance. Collaborate with designers, developers, and content creators by preparing clear briefs and campaign requirements. Analyze campaign results and provide actionable recommendations based on performance. Discontinue ineffective strategies and continuously optimize marketing initiatives based on data. Qualifications Proven experience as a Head of Growth, Growth Marketing Manager, Digital Marketing Manager, or similar leadership role. Strong experience managing Google Ads and Meta Ads with measurable results. Solid understanding of SEO, CRO, email marketing, remarketing, and digital analytics. Experience using tools such as Google Analytics, Google Search Console, Google Tag Manager, and CRM/marketing automation platforms. Strong analytical and problem-solving skills with a data-driven mindset. Excellent project management and communication skills. Ability to prioritize initiatives based on business impact and ROI. Experience working with cross-functional teams, including designers, developers, and content marketers. Strong written and verbal English communication skills. Job Type: Full-time Pay: From Php30,000.00 per month Benefits Pay raise Work from home Experience: growth or performance marketing: 1 year (Preferred) management: 1 year (Preferred) Digital marketing: 1 year (Required) managing Google Ads campaigns: 1 year (Preferred) managing Meta (Facebook/Instagram) Ads: 1 year (Preferred) Work Location: Remote