Thorne Consulting
About MyThorneAI MyThorneAI is transforming career readiness for students in grades 6–12 by helping schools prepare students for their future through engaging career exploration, workforce readiness, and real-world learning experiences. We partner with school districts, charter schools, workforce organizations, and employers to create meaningful pathways from education to employment. We're looking for a creative, data-driven Marketing Manager who can build our brand, generate qualified leads, and accelerate growth as we expand across the United States. Position Summary The Marketing Manager will own the planning, execution, and optimization of MyThorneAI's marketing strategy. This role is responsible for increasing brand awareness, generating qualified sales opportunities, supporting pilot recruitment, and positioning MyThorneAI as a leader in career readiness technology. The ideal candidate thrives in a fast-paced startup environment and enjoys balancing strategy with hands-on execution across digital marketing, content creation, events, and demand generation. High-growth B2B SaaS and EdTech marketing roles commonly emphasize integrated campaigns, content, webinars, social media, lead generation, and close alignment with sales, which aligns well with this position. Responsibilities Marketing Strategy Develop and execute the annual marketing strategy aligned with company growth goals. Create quarterly marketing campaigns supporting school pilots, product launches, and customer acquisition. Build brand awareness among K-12 schools, districts, workforce organizations, and educational partners. Develop messaging that clearly communicates MyThorneAI's value proposition. Demand Generation Generate qualified leads for the sales team. Build and optimize inbound marketing campaigns. Manage landing pages and lead capture strategies. Develop nurture campaigns that convert prospects into pilot schools and long-term customers. Improve website conversion rates through testing and optimization. Digital Marketing Manage LinkedIn, Facebook, Instagram, X, and YouTube. Oversee SEO and website optimization. Execute paid advertising campaigns. Manage email marketing campaigns. Monitor website analytics and campaign performance. Content Marketing Develop educational blogs, newsletters, and thought leadership articles. Create customer success stories and case studies. Produce videos, webinars, and downloadable resources. Coordinate content calendars across all marketing channels. Ensure consistent brand messaging. Event & Community Marketing Plan conference marketing strategies. Coordinate webinars and virtual events. Support trade shows and educational conferences. Promote advisory committee opportunities. Develop strategic partnerships with educational organizations. Sales Enablement Create brochures, presentations, one-pagers, and sales collateral. Produce materials supporting pilot recruitment. Work closely with Sales and Customer Success to improve messaging. Support proposal and RFP development. Analytics & Performance Track key marketing KPIs. Report on campaign ROI. Analyze website traffic and conversion funnels. Use data to optimize campaigns and marketing spend. Present monthly marketing performance reports to leadership. Required Qualifications Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience) 3+ years of marketing experience Experience in B2B SaaS, EdTech, education, or technology marketing preferred Experience generating inbound leads Strong content writing and storytelling skills Experience managing social media platforms Familiarity with SEO and digital advertising Experience using CRM and marketing automation tools Strong analytical and project management skills Excellent written and verbal communication skills Preferred Qualifications Experience marketing to K-12 schools or school districts Experience with HubSpot or similar CRM platforms Familiarity with Google Analytics Experience running webinars and virtual events Knowledge of AI or educational technology Startup experience Success Metrics (First 12 Months) Increase qualified inbound leads by 100% Grow website traffic by 75% Double social media engagement Increase email open and click-through rates Generate marketing-qualified leads that convert into pilot opportunities Launch at least one webinar or virtual event each month Publish consistent thought leadership content Support successful expansion into new school districts Core Competencies Strategic Thinking Growth Marketing Content Creation Lead Generation Brand Development Project Management Marketing Analytics Creative Problem Solving Cross-Functional Collaboration Adaptability Strong Communication Why Join MyThorneAI? Help shape the future of career readiness for students. Join a fast-growing mission-driven technology company. Work directly with executive leadership. Make a measurable impact on education and workforce development. Flexible remote work environment. Opportunity for career growth as the company scales nationally. This role is ideal for someone who enjoys building marketing functions from the ground up and is excited about creating measurable growth for an emerging EdTech SaaS company. Pay: Php25,457.10 - Php75,346.76 per month Work Location: Remote
Thorne Consulting
