Smart Outsourcing Solution
About The Role We are looking for an experienced Growth Marketing Manager to own demand generation for a US-based marketing consultancy serving high-ticket service businesses, while also helping build and deliver marketing solutions for its clients. This role combines internal growth marketing with client-facing marketing execution. You will build and optimize the consultancy’s own acquisition engine while applying those same skills to client projects. The insights gained from client work will help improve internal marketing performance, while internal campaigns will serve as reference cases for client engagements. The business has established intellectual property, a defined target audience, and approximately 30,000 untapped prospects. The immediate priority is to build a measurable, repeatable acquisition engine from the ground up. This is not an entry-level position or a role where you simply execute predefined campaign briefs. You will have the autonomy to determine what to build, test, and optimize. Key Responsibilities GoHighLevel Ownership Own GoHighLevel as the primary demand generation and marketing operations platform. Build and manage funnels, pipelines, sequences, forms, calendars, tagging, and attribution. Create and maintain landing pages and conversion pathways. Maintain clean and reliable CRM data through deduplication, tag management, and accurate attribution. Develop reporting systems that provide clear visibility into marketing performance. Proactively recommend campaign ideas, automations, and platform improvements to enhance lead generation. Demand Generation Build the acquisition engine from the ground up, including lead magnets, opt-in pathways, nurture sequences, and booking flows. Activate an existing database of approximately 30,000 prospects through segmentation, list warming, deliverability management, and campaign scheduling. Plan and execute email and content-driven campaigns from concept through performance measurement. Coordinate with SEO agencies and external partners to align website and content activities with acquisition goals. Conduct structured campaign testing, isolate variables, and use measurable results to guide optimization. Client-Facing Marketing Work Research prospective clients ahead of sales presentations, including market analysis, competitive research, funnel reviews, and conversion opportunities. Prepare pitch materials and client deliverables based on executive diagnostic findings. Build client-facing funnels, email sequences, and campaign architecture as part of client engagements. Apply insights from client projects to improve internal marketing systems and campaigns. Reporting & Performance Management Provide weekly reports on funnel performance, lead generation, and campaign results. Track measurable outcomes and communicate performance accurately. Identify underperforming campaigns or processes early and recommend corrective actions. Maintain campaign documentation and workflows in Notion to ensure information is organized and accessible. Qualifications & Requirements Experience & Core Skills At least 5 years of experience in growth marketing, demand generation, or marketing operations, with measurable results you can explain. At least 3 years of daily, hands-on experience using GoHighLevel. Ability to independently build funnels, pipelines, and automations in GoHighLevel. Demonstrated email marketing expertise, including segmentation, deliverability, list warming, and lifecycle sequences. Excellent written and spoken English, with the ability to create marketing copy and client-facing materials. Strong analytical skills and the ability to report performance accurately. Ability to work independently, prioritize initiatives, and determine what needs to be built without waiting for detailed instructions. Willingness and ability to work US Eastern business hours. Apple Ecosystem Proficiency (Required) This role operates in an Apple-first technology environment. Candidates must be comfortable working daily within the macOS ecosystem. Requirements include: Regular use of macOS as a primary work environment. Access to and familiarity with a MacBook or iMac. Comfort managing files and working with Apple-native formats. Important: Candidates who do not currently own or regularly use an Apple computer will not be suitable for this role. Apple ecosystem proficiency will be verified during screening. AI Fluency (Required) AI-assisted work is an integral part of this role. Claude or a comparable AI assistant is used regularly for research, campaign copy, competitive analysis, and initial client deliverables. Candidates must demonstrate: Daily hands-on experience using Claude or a comparable AI assistant in a professional setting. Ability to write effective prompts, critically evaluate AI-generated output, and make appropriate corrections. Familiarity with building repeatable AI-assisted workflows rather than relying only on one-off prompts. Good judgment when reviewing AI-generated research, marketing copy, and client-facing materials. Preferred Qualifications Experience with paid media buying, particularly Meta and YouTube. Proficiency with WordPress. SEO knowledge sufficient to coordinate and direct an external SEO agency. Experience with webinar or video sales letter (VSL) funnels. Familiarity with automation tools such as Make.com or Zapier. Experience working with high-ticket service businesses or marketing consultancies. Tools & Technology GoHighLevel: Funnels, pipelines, automations, forms, sequences, and attribution. Google Workspace: Gmail, Drive, Docs, Sheets, and Google Meet. Notion: Campaign documentation and workflow management. Claude or comparable AI: Research, campaign copywriting, competitive analysis, and client materials. Canva: Campaign creative and light design. Slack: Day-to-day communication. Semrush: Keyword research, competitive analysis, and traffic research. GoHighLevel and Claude are the primary tools for this role, and candidates are expected to demonstrate practical proficiency in both. Ideal Candidate Profile You enjoy building marketing systems and improving how they perform. You may have experience transforming an unorganized CRM into a reliable system or activating an untouched prospect database to generate qualified opportunities. You are comfortable being measured by results, particularly the number of qualified conversations generated, and you value transparent performance reporting. You can balance internal marketing initiatives with client deliverables, manage competing priorities, and communicate proactively when timelines or workloads need adjustment. You are also interested in the business challenges of helping qualified buyers make decisions and identifying the reasons potential customers hesitate or choose other providers. This role is best suited to someone who enjoys autonomy, takes ownership of measurable outcomes, and is comfortable building and improving systems without relying on a large team or highly structured campaign briefs. Working Conditions Fully remote, full-time position. 40 hours per week, aligned with US Eastern business hours. Independent work with flexibility in organizing daily tasks and priorities. Availability for client calls, time-sensitive deliverables, and prompt communication when needed. Reliable electricity and internet connectivity are essential. Pay: Php85,000.00 - Php105,000.00 per month Benefits Work from home Application Question(s): Do you regularly use a MacBook or iMac for professional work? Do you use Claude or a comparable AI assistant for professional work? Do you have at least 3 years of daily, hands-on GoHighLevel experience? Work Location: Remote
Smart Outsourcing Solution
