Scalewind LLC
Full-Time | 40 hours per week | 8hrs a day | U.S. business hours About The Role We’re looking for an experienced Creative Strategist to help build a repeatable, scalable performance creative engine for a fast-growing e-commerce brand. This role combines creative strategy, customer research, direct-response copywriting, storytelling, and creative production . You’ll be responsible for researching customers and competitors, identifying winning creative opportunities, developing concepts and angles, writing hooks and scripts, and creating detailed briefs that video editors and creative producers can execute. This is a high-output role for someone who understands not just how to create ads, but why certain creative works and how to systematically develop new ideas from what is already performing. Key Responsibilities 1. Creative Strategy & Concept Development You’ll be responsible for approximately 20 creative concepts per week : 10 net-new concepts 10 strategic iterations of existing winning concepts We’re not looking for 20 versions of the same ad. You should be able to identify why a concept worked and determine how to strategically expand, challenge, or evolve it. Creative angles may include: New hooks New customer insights Different pain points Different emotional triggers New mechanisms New story structures Product-focused concepts Founder/brand storytelling Customer stories Educational concepts Objection handling Social proof Lifestyle/workplace scenarios Variations of proven winners 2. Storyboarding & Creative Briefs You’ll turn your ideas into clear, actionable production briefs. Each brief should include: Core creative concept Customer insight Target audience Hook Script Story structure B-roll direction Visual treatment On-screen text CTA References/examples Production notes Testing hypothesis We want someone with filmmaker’s intuition who doesn’t just write a script but can visualize the finished ad. You should naturally think about: What the viewer sees What they hear Pacing Shot selection B-roll Visual hooks Transitions Story progression Where attention may drop How to make an idea feel authentic rather than overly produced 3. Expert-Level Copywriting You must be a strong copywriter first, not someone who depends on AI to write. You should be able to independently create: Scroll-stopping hooks Direct-response scripts UGC concepts Product-focused messaging Emotional storytelling Benefit-driven copy Objection handling CTAs Short-form advertising scripts Your copy needs to sound like a real human talking to another real human. Understanding the language and mindset of the target customer is critical. 4. AI Philosophy We intentionally want limited AI usage in this role. We’re looking for someone whose creative ability comes from experience, observation, research, and judgment, not from prompting AI. You may use AI when you’ve developed an agentic workflow, automation, or custom skill that genuinely improves your process or produces a better-quality outcome. AI should amplify your expertise, not replace it. 5. Multi-Region Creative Adaptation You should understand that effective localization is about more than translation. You should be able to adapt: Language Tone Cultural references Customer pain points Desires Humor Expressions Buying motivations Product positioning Strong familiarity with U.S. culture and consumer language is important. 6. Work With Copywriters & Video Editors You’ll work closely with the creative production team to turn strategy into finished ads. You’ll: Collaborate with copywriters Brief video editors Review creative drafts Give specific, actionable feedback Ensure creative matches the original strategic concept Identify opportunities to improve execution Help maintain a consistent creative standard Move projects quickly through production You should be able to explain why something isn’t working , rather than simply saying “make it better.” 7. Creative Performance & Project Management You’ll help manage the creative pipeline from: Research → Strategy → Brief → Production → Review → Launch → Performance → Iteration You’ll be responsible for: Tracking creative output Managing multiple concepts simultaneously Maintaining deadlines Tracking iterations Monitoring winning concepts Documenting creative learnings Using performance data to inform future concepts Communicating blockers quickly Keeping the creative team organized What We’re Looking For: Several years of real-world creative strategy experience Strong professional copywriting experience Proven experience creating performance advertising Deep understanding of customer psychology Strong storytelling ability Experience creating video ad concepts and scripts Excellent English with near-native written and spoken ability Strong understanding of U.S. consumer language and culture Experience with Meta advertising creative Ability to conduct deep customer research Ability to analyze competitor advertising Excellent project management skills Ability to operate in a fast-paced environment Strong attention to detail Especially Valuable Experience in DTC, e-commerce, supplements, fitness, nutrition, or similar consumer brands Experience marketing to blue-collar or working-class audiences Experience working with UGC and performance creative Strong filmmaking or video production background Experience adapting creative across multiple markets Experience developing creative testing frameworks Experience working closely with editors and creative production teams Experience building intelligent AI/automation workflows You Probably Aren’t a Fit If… This role is not for someone who: Recently started calling themselves a Creative Strategist because AI made it easier to produce ads Relies heavily on ChatGPT for copywriting Cannot produce strong copy independently Writes generic or obviously AI-generated marketing copy Has little understanding of direct-response advertising Has never deeply researched customers Doesn’t regularly study advertising Thinks creative strategy is just coming up with hooks Doesn’t understand visual storytelling Cannot explain why an ad works Relies on literal translation when adapting creative Struggles with American conversational English Isn’t comfortable working quickly and managing high creative volume We’re looking for a seasoned creative thinker , not someone learning creative strategy on the job. What Success Looks Like Success means helping build a repeatable, scalable creative engine capable of producing high-quality performance creative consistently. You’ll be expected to produce approximately: 10 net-new concepts per week 10 strategic iterations per week 20 total creative briefs per week If you’re an experienced strategist who loves great copy, great storytelling, performance marketing, and understanding why people buy , this could be a great fit. Job Offer: ₱82,000 per month during the probationary period. Up to ₱85,000 per month upon successful completion of the 6-month probationary period, subject to satisfactory performance and positive feedback, plus applicable benefits and bonuses. Up to ₱91,000 per month upon completing 24 months with the Company, subject to continued satisfactory performance, positive feedback, and achievement of agreed-upon scorecard metrics. + yearend bonus + referral bonus (5,000pesos) for referring other remote professionals to Proximity Benefits Private Life and Accident Insurance + Telemedicine Quarterly P2,500 wellness reimbursement Reimburse up to P400/month of your PhilHealth voluntary contribution 2x a year mental health counseling session with a board-certified counselor or therapist 1x a year financial health planning with a certified financial planner Monthly upskilling and personal development seminars Legal and paperwork assistance for visas, loans, etc. Birthday gift Christmas gift Bereavement Assistance Other company-wide events and contractors engagement activities Work from home set-up 10 Paid Time Offs Paid US Holidays Please note that for this application, all hired applicants are required to submit a Police Clearance or NBI Clearance as part of our onboarding requirements. NO TO FREELANCERS WE DON’T CONTRACT “FREELANCERS”. We only hire people who want a long term, stable job and role with a growth-focused company. We don’t tolerate moonlighting, cheating on hours, or lack of respect for confidentiality and intellectual property. We are backed by a strong HR and legal team for this. You are honestly paid for the work you came here to do. If you want to be a freelancer and want a “gig” or a “for now” thing, we advise you use freelancer platforms like Upwork. That said, we pour a lot of love and growth into our team members, and we don’t want that to go to waste. If you meet the qualifications and are interested, kindly complete the form provided below: https://tinyurl.com/bd68u56e Pay: Php82,000.00 - Php91,000.00 per month Benefits Additional leave Company Christmas gift Company events Health insurance Life insurance Opportunities for promotion Pay raise Work from home Work Location: Remote
Scalewind LLC
