The Consultant Agency
About The Role An Australian company/client is looking for an experienced Meta Ads Specialist to manage and optimise paid advertising campaigns across Facebook and Instagram for a client in the luxury travel and cruise industry . This is a hands-on performance marketing role . We are looking for someone who can independently build, manage, analyse and optimise Meta advertising campaigns with a strong focus on generating qualified leads, enquiries and conversions. Please note: This is not a customer service, travel consultant, reservations or general social media role. Applicants must have demonstrated, hands-on experience managing Meta Ads campaigns. Key Responsibilities Meta Ads Campaign Management Plan, build and manage campaigns through Meta Ads Manager . Develop campaign structures based on business objectives, target audiences and conversion goals. Set up and manage campaign budgets, audiences, placements, creatives and optimisation settings. Monitor campaign performance and make ongoing optimisation decisions. Manage prospecting, retargeting and remarketing campaigns. Conduct audience research and develop relevant Custom and Lookalike Audiences. Test different ad creatives, messaging, audiences and campaign approaches. Performance & Optimisation Monitor key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM and conversion rates . Identify underperforming campaigns, ad sets and creatives and implement appropriate improvements. Conduct A/B testing and use campaign data to guide optimisation. Analyse campaign performance and identify opportunities to improve lead quality and conversion. Provide recommendations based on campaign data rather than simply reporting results. Tracking & Reporting Work with Meta Pixel and, where applicable, Conversions API (CAPI) and conversion events. Monitor conversion tracking and flag potential tracking issues. Prepare clear and concise performance reports. Communicate campaign results, insights, challenges and recommended next steps. Creative & Audience Strategy Work with the client/team to develop advertising angles and messaging. Provide recommendations for ad creative based on campaign performance. Understand different customer segments and develop appropriate targeting strategies. Adapt campaigns based on customer behaviour and performance data. Essential Requirements 2+ years of hands-on experience managing Meta Ads campaigns. Strong practical experience using Meta Ads Manager . Demonstrated experience managing campaigns from setup through optimisation and reporting. Strong understanding of paid social and performance marketing principles. Experience with lead generation, enquiries, bookings, sales or other measurable conversions. Ability to interpret campaign performance data and make optimisation decisions. Experience with audience targeting, retargeting and Lookalike Audiences. Experience with A/B testing of audiences, creatives, messaging or campaign structures. Strong understanding of performance metrics such as CPL, CPA, CTR, CPC, CPM, conversion rate and ROAS . Strong analytical and problem-solving skills. Ability to work independently and manage campaigns with minimal supervision. Highly Desirable Experience in luxury travel, tourism, cruise, hospitality or other premium/high-ticket industries . Experience targeting Australian, US or Canadian markets . Experience working with high-value lead generation campaigns. Experience with Meta Pixel, Conversion API and conversion tracking. Experience working with landing pages, funnels and CRM integrations. Experience managing significant monthly advertising budgets. Experience working with creative teams to develop high-performing ad concepts. What We Are Looking For We are looking for someone who can demonstrate real campaign results , not simply familiarity with Facebook or Instagram. You should be able to explain: Campaigns you have personally managed The objective and target audience Approximate advertising budget Campaign strategy Key performance metrics Problems you encountered Optimisations you made Results achieved Candidates whose primary experience is in customer service, travel consulting, reservations or general social media management without hands-on Meta Ads experience will not be suitable for this role. Working Arrangement Part-time Remote / Work from Home Approximately 20 hours per week Industry Luxury Travel & Tourism Application Requirements Please submit: Updated CV/resume Brief summary of your Meta Ads experience Examples of Meta Ads campaigns you have personally managed Approximate monthly advertising budgets you have managed Key campaign results or metrics where available Portfolio, case studies or screenshots of previous campaign results where available Pay: Php300.00 per hour Expected hours: No more than 20.0 per week Work Location: Remote
The Consultant Agency
