Copperstone Lending Inc.
Overview We are looking for a PR \& Consumer Insights Manager to help strengthen our brand reputation, uncover consumer and market insights, and support strategic decision-making through social listening, competitive intelligence, and public relations. The PR \& Consumer Insights Manager will be responsible for monitoring brand perception, identifying emerging market trends, managing PR initiatives, and providing actionable insights that inform marketing, product, and business strategies. The ideal candidate is equally comfortable analyzing social conversations and competitor activity as they are drafting a press release or coordinating media opportunities. Key Responsibilities Develop and execute PR strategies that strengthen Copperstone brand reputation locally. Manage relationships with media, journalists, industry publications, and external PR agencies. Draft and review press releases, media pitches, executive statements, and corporate communications. Support crisis communication planning and reputation management initiatives. Track and report on media coverage and PR performance. Monitor online conversations related to Copperstone’s brands, competitors, consumer finance, lending, credit, and fintech. Track brand sentiment across social media, forums, review platforms, and news outlets. Identify emerging customer concerns, complaints, misconceptions, and opportunities. Provide early warning alerts for potential reputation risks or crises. Maintain ongoing social listening dashboards and reporting frameworks. Analyze consumer behavior, attitudes, and trends relevant to Copperstone's brands’ target audience. Conduct competitor monitoring and benchmarking. Track marketing campaigns, partnerships, influencer activations, and product launches from key competitors. Gather and synthesize customer feedback from reviews, surveys, social conversations, and customer service channels. Translate findings into actionable recommendations for marketing, product, and business teams. Qualifications Required 5\+ years of experience in PR, communications, brand strategy, consumer insights, social intelligence, or related fields. Experience working in fintech, financial services, technology, consumer brands, or high-growth startups. Strong analytical and research capabilities. Excellent written and verbal communication skills. Experience managing agencies and external partners. Ability to transform data and observations into actionable business recommendations. Experience using social listening and monitoring platforms. Preferred Experience working with media and journalists. Experience in consumer finance, lending, banking, payments, or fintech sectors. Familiarity with tools such as Brandwatch, Meltwater, Sprout Social, Similarweb, or equivalent platforms. English proficiency required Work Location: Hybrid remote in Taguig
Copperstone Lending Inc.
