Royal Canin
Job Overview Define and own the overall eCommerce and omnichannel strategy, delivering sustainable revenue growth across owned, marketplace, and quick commerce channels. This role owns the full digital commerce P\&L and ensures a seamless, customer-centric experience across all touchpoints. Job Responsibilities The E-Commerce \& Omnichannel Lead defines and allocates the right resources and investments to deliver the growth ambition of Royal Canin’s E-Commerce. Through a collaborative approach, this associate supports, educates and leads the overall E-commerce strategy across different stakeholders in the country. Set channel strategy, targets and annual roadmap, in view of the competition, trends \& dynamics of the market. Own P\&L, budgeting, and performance reviews for digital channels. Define our pricing and trade terms strategy to support our growth ambition. Align with the Regional/Global approach. Accountable for the consistency of our brand online execution and customer experience across platforms, as well as our omni channel operating principles deployment Define and optimize D2C assortment; review portfolio performance in D2C channels at market level and monitor vs. plan; explore new ways of creating value (i.e. delivery times, subscription, service on top, etc.). Define and drive roadmap for the future of Royal Canin D2C platforms, including linkages across other demand models. Lead cross-functional stakeholder management. Collaborate across pillars to create impactful JBPs \& trading terms for Omnichannel accounts that sell both offline and online. Oversee performance tracking, forecasting and reporting. Execute a solid mapping of our online retailers / marketplaces and gather data to follow market trends and anticipate decisions. Collaborate with relevant parties on the utilization of data to enhance the usage of Royal Canin Club, and other relevant system/program. Align with our Global Category Leadership and define a story to be deployed locally. Translate the category management strategy into growth initiatives, including joint business plans. Explore the different channel opportunities, including B2B2C and B2C. Manage key external platforms and strategic partnerships, i.e. e-Distributor, 3PL, local customers, marketplaces, agencies, customer care team, etc. Lead hiring and capability building of team Work together with the Pillar Head to align sales and marketing strategy Participate to best practices sharing with peers, Local/Cluster/Regional/Global teams. Build solid reports to be shared at the Local/Cluster/Regional/Global level and locally for Management Team. Job Qualifications Bachelor’s degree in business, Marketing, Digital Commerce, or a related field; MBA or equivalent is a plus. 8-12\+ years’ experience in E-Commerce, digital, or omnichannel leadership Strong P\&L ownership experience Experience across marketplaces (Shopee/Lazada/TikTok), D2C and omnichannel models Proven people leadership and team-building capabilities Strategic mindset with strong analytical skills with the ability to interpret data and generate actionable insights. Ability to develop and execute channel-specific strategies aligned with brand and commercial goals. Excellent cross-functional collaboration skills, especially with supply chain, marketing, sales, and external partners. Effective communicator with the ability to influence stakeholders and present insights clearly. Proactive in identifying new opportunities and piloting emerging online channels. Comfortable working in a fast-paced, evolving digital environment.
Royal Canin
