Social Media & Community Manager

Job Description

Job Title: Social Media & Community Manager Location: Remote Reports To: Marketing Team Work Shift: Flexible with US business hours overlap preferred Working Hours: Part-Time (Minimum 20 hours per week) Job Description We are seeking a Social Media & Community Manager to own the day-to-day execution of our social media presence, drive engagement across our online community, and use performance data to sharpen what we publish. You'll be responsible for maintaining a consistent publishing rhythm, managing community interactions across platforms, tracking what is working and what is not, and using AI tools to surface trends and conversations worth acting on. Overall content strategy, messaging, creative direction, video editing, and brand design are handled internally, allowing you to focus on execution, community engagement, and performance. The ideal candidate is highly organized, analytically minded, and enjoys building meaningful interactions with online audiences while maintaining consistent publishing schedules and operational excellence. Comfort operating in a regulated health and wellness category is important. Key Responsibilities Social Media Management Schedule and publish content across multiple social media platforms Maintain the social media content calendar Upload videos, graphics, captions, and other creative assets Ensure all content is published accurately and on schedule Coordinate content releases according to the established marketing plan Contribute post and format ideas grounded in what the data and audience are showing Performance Analytics Track and report on engagement, reach, growth, and platform performance Maintain reporting dashboards and publishing trackers Identify which content formats, topics, and posting patterns are driving results Translate performance data into clear recommendations for the marketing team Flag underperforming content early and propose adjustments Community Management Monitor comments, direct messages, and community engagement across platforms Respond to customer inquiries and comments using the company's brand voice Escalate customer concerns, sensitive issues, and regulated-topic questions appropriately Foster positive engagement across social media platforms Help build and maintain an active online community AI-Assisted Trend Research Use AI tools to monitor trends, conversations, and emerging topics relevant to the brand Surface relevant news, studies, and audience conversations for the marketing team Apply AI tools to improve research, reporting, and workflow efficiency Stay current with platform changes and shifts in audience behavior Content Operations Organize captions, publishing assets, and content files Coordinate with internal creative resources to ensure content readiness Maintain organized workflows for recurring content production Support ongoing marketing initiatives and administrative tasks Qualifications Required 3+ years of experience managing social media for brands or businesses Experience scheduling and publishing content across multiple platforms Hands-on experience with social media management platforms such as Sprout Social, Sprinklr, Hootsuite, Buffer, Later, or similar Demonstrated experience tracking and reporting social media performance, and using that data to inform what gets published Experience with community management and direct customer engagement at volume Experience using AI tools such as ChatGPT or Claude for trend research, insights, or workflow efficiency Excellent written English communication skills Strong organizational and project management skills High attention to detail Ability to work independently while following an established marketing strategy Experience managing recurring content calendars and publishing workflows Preferred Experience with healthcare, wellness, telehealth, or other regulated categories Experience growing an owned social channel organically Experience launching or scaling a new platform channel Familiarity with social listening tools Experience with HubSpot, Zendesk, or similar customer engagement platforms