Sales Manager

Job Description

The Sales Manager is responsible for driving sales growth and developing strategic customer relationships for generator sets and power solutions in the Philippines. The role covers key account acquisition, project engagement, solution selling, commercial negotiation, and contract execution, while building strong relationships with customers, contractors, consultants, and channel partners. Key Responsibilities An experienced sales professional who is proactive, analytical, and results-oriented — capable of understanding complex customer needs, translating them into actionable sales strategies, and coordinating cross-functional teams to deliver optimal solutions. He / she must demonstrate commercial acumen, professionalism, and resilience in handling high-value clients and long sales cycles. Key Account Development: Identify, acquire, and manage key accounts across Philippines to expand generator set sales and strengthen market presence. Develop customized sales strategies and account plans for major clients and strategic accounts. Customer Relationship Management: Build and maintain strong, long-term relationships with key customers through continuous regular engagement and account development. Serve as the primary point of contact for key clients, ensuring smooth communication and timely issue resolution. Early Project Involvement (UI Influence): Engage with customers, consultants, contractors and project stakeholders at an early stage to understand requirements, project specifications and generator set applications. Influence project specifications and technical requirements where appropriate to position the company’s generator set solutions. Work closely with internal technical and application teams to develop suitable generator set solutions. Business Negotiation and Quotation Management: Lead commercial discussions and negotiations, while preparing and managing competitive yet profitable quotations, commercial proposals, tenders, and sales documentation in collaboration with internal teams. Evaluate customer requirements, project scope (if any), commercial terms, and competitive positioning to develop effective sales strategies, including pricing, payment terms, delivery schedules, warranty requirements, and other commercial conditions. Prepare and negotiate quotations and proposals in line with company pricing policies, product capabilities, and profitability objectives. Contract Management: Oversee the preparation, review, and execution of sales contracts in compliance with company policies. Monitor contract performance and ensure fulfilment of commercial and customer obligations. Cross-Functional Collaboration: Work closely with the Sales, Marketing, and Technical teams to deliver comprehensive generator set solutions. Share market insights to support product strategy, pricing decisions and business planning. Requirements Bachelor’s degree or above in Business, Marketing, Engineering or related field. Minimum 5–8 years of experience in key account management or B2B sales, preferably within the generator set, power generation, electrical or industrial equipment, or related industries. Experience in the Philippines market with an established network of customers, consultants, EPC contractors, dealers/distributors, or other industry stakeholders highly preferred. Proven track record in customer acquisition, business development, commercial negotiation, and long-term account management. Good understanding of generator sets, back up power supply, or related power generation solutions is preferred. Strong commercial acumen, strategic thinking and business development capabilities. Excellent consultative selling and business development skills. Strong customer relationship management and stakeholder engagement capabilities. Outstanding negotiation, presentation, and communication skills. Ability to analyze market trends and develop effective sales strategies. Self-motivated, results-oriented, and capable of working independently. Strong problem-solving, planning, and project coordination skills. Fluent in English to effectively communicate with customers, partners, consultants and internal stakeholders. Willingness to travel within Philippines and internationally as required.