Unilab, Inc.
Role Overview Product Life Cycle Management Leads the end-to-end product life cycle management of assigned brands/products, leveraging market data, consumer insights, research, and business intelligence to identify growth opportunities. Develops and executes go-to-market strategies and plans aligned with business objectives and market dynamics. Proactively responds to emerging market trends, competitive activities, changing consumer needs, and other business opportunities or challenges. Drives the commercialization of new products, solutions, and initiatives, including post-launch evaluation and performance reviews. Monitors product performance and identifies opportunities to increase users, usage, market penetration, and overall brand performance. Key Deliverable: Achieve sustainable sales/revenue growth and strengthen brand equity through increased users, usage, and market share. Brand Vision, Growth Strategy, and Architecture Leads the development and refinement of the brand vision, positioning, architecture, and short- and long-term growth strategies. Translates market and consumer insights into actionable brand strategies and innovation priorities. Develops the brand's annual and long-range plans, including the innovation roadmap. Leads and drives New Product Development (NPD) initiatives for assigned products, from concept development through commercialization. Key Deliverable: Establish clear short- and long-term brand growth strategies and a robust innovation pipeline that supports sustainable business growth. Marketing and Campaign Plan Development & Execution Translates strategic priorities from the Brand Plan into integrated marketing strategies, campaigns, and programs. Leads the end-to-end development and execution of marketing campaigns, from ideation and planning through implementation, monitoring, and post-campaign evaluation. Oversees marketing activities across relevant channels, including Above-the-Line (ATL), Digital, E-commerce, Trade, Below-the-Line (BTL), and Ethical/Professional channels, as applicable. Encourages responsible experimentation, innovation, and the generation and testing of new ideas to improve campaign effectiveness. Builds strong relationships with internal and external stakeholders and effectively communicates marketing strategies, plans, and expected outcomes. Synthesizes campaign results and key learnings and recommends opportunities for replication, optimization, and sustainability. Key Deliverable: Deliver effective and commercially viable marketing campaigns that contribute to sales targets, consumer engagement, and sustainable brand equity. Business Planning, Integration, and P&L Management Leads business planning discussions with the Brand Team and cross-functional partners to ensure alignment of commercial priorities and execution plans. Drives end-to-end business planning and management for assigned products, integrating marketing, demand and supply planning, financial considerations, and other relevant business requirements. Oversees resource allocation and evaluates the financial impact of brand strategies, programs, and initiatives. Optimizes the marketing mix to maximize brand performance and business returns. Identifies and pursues opportunities to improve cost efficiency, enhance business performance, and optimize brand profitability. Monitors business and financial performance and recommends corrective actions to ensure achievement of agreed targets. Key Deliverable: Deliver the financial objectives of the assigned product/brand, including sales, revenue, profitability, and operating income targets. People Management and Development Provides clear direction, coaching, and support to direct reports to drive high performance and achievement of business objectives. Fosters accountability, collaboration, innovation, and continuous improvement within the team. Regularly assesses employee performance and provides timely, constructive feedback and coaching. Identifies development needs and provides opportunities that support employees' professional and career growth. Ensures alignment of individual goals and development plans with business priorities and organizational objectives. Takes accountability for the performance, engagement, and development of direct reports. Key Deliverable: Build a high-performing team that consistently delivers business results while fostering continuous professional growth, capability development, and employee engagement. Qualifications Bachelor’s degree in Business, Marketing, or a related discipline. 5–8 years of relevant experience in Brand or Product Management, with demonstrated experience in P&L ownership. Experience managing complex, multi-brand or multi-SKU portfolios is preferred. Background in FMCG and/or Pharma/OTC is a strong advantage. Proven ability to develop brand strategies, execute integrated marketing campaigns, and collaborate effectively with cross-functional teams, including Sales, Supply Chain, Trade, and agencies. Strong analytical and financial acumen, with experience interpreting syndicated market data such as IQVIA and Nielsen and managing marketing investments and budgets.
Unilab, Inc.
