Social Media Content Strategist

Job Description

We're hiring a Social Media Content Strategist to lead the creative vision, ideation, and strategic direction behind our short-form content engine across Instagram Reels, TikTok, and YouTube Shorts. This is the senior creative role on the social team. You are the person who has the ideas - who watches a long-form episode and immediately knows which fifteen seconds will stop a scroll, who sees a cultural moment and already has three concepts ready before anyone asks. You will be working directly with a creator who has over 4 million followers across platforms, with Instagram as the primary channel. Our content operation is structured like a studio with batch production, performance metrics, and AI-native systems. You own the creative engine - the ideas, the concepts, the narrative direction, and the quality standard. You manage the Content Producer who handles daily execution, publishing, and platform operations. Together you run a system that produces high-volume, high-quality content every day. This is a full-time remote position. We are looking for a senior creative operator who generates ideas naturally, understands modern platform dynamics at a deep level, actively integrates AI into workflows, and holds every piece of content to an elite standard. A genuine interest in health, beauty, and strong visual aesthetics is essential - this is the world we operate in, and you need to live and breathe it. Responsibilities Generate and develop original content ideas, concepts, and creative angles on a continuous basis. You are the primary source of what we make and why. Identify high-retention moments within long-form content and develop them into short-form concepts with clear hooks, narrative arcs, and platform-specific angles. Develop creative briefs and direction for each content cycle, giving the Content Producer and editors clear guidance on what to build and how it should feel. Lead trend research and cultural awareness across TikTok, Instagram Reels, and YouTube Shorts, spotting opportunities early and translating them into on-brand concepts. Translate brand strategy into high-performing content concepts, story structures, and creative playbooks that guide all short-form output. Define and evolve the brand's visual and tonal identity across platforms, maintaining a cohesive and premium creative standard. Direct and approve content through production and post-production, ensuring quality, creative alignment, and platform-ready formatting before anything publishes. Manage the Content Producer by setting priorities, providing creative direction, reviewing output, and ensuring disciplined execution of the publishing calendar. Analyze performance data at a strategic level, identifying what is working, why it is working, and how to double down or pivot. Build and optimize repeatable creative systems, including AI-driven workflows that streamline ideation, editing, and production. Partner with the production team to ensure social-first thinking is embedded in long-form content capture and planning. Minimum Qualifications 5\+ years of experience in a creative strategy or production leadership role in digital media, YouTube, branded content, or entertainment with proven results A natural idea generator who consistently develops strong content concepts, creative angles, and fresh approaches without waiting to be briefed Genuine interest in health, beauty, and aesthetics. You naturally follow this space, understand the visual standards, and care about how things look and feel Deep fluency in platform culture and trends. You know what is trending, why it is working, and how to adapt it to a creator's voice without losing authenticity Strong understanding of storytelling, pacing, hooks, and modern platform dynamics across TikTok, Instagram, YouTube Shorts, and emerging formats Demonstrated experience managing at least one direct report and owning creative and performance outcomes Proven ability to operate across creative strategy and production logistics while maintaining high quality standards Editing and design literacy. You do not need to be the hands-on editor, but you must be able to direct editors and designers with precise, actionable feedback AI-forward operator who actively integrates AI into creative and production workflows. Bonus for familiarity with tools such as Runway, VEO or Flow, ChatGPT, or Claude Strong editorial judgment. You can look at a piece of content and immediately know what is missing, what is not working, and how to fix it Excellent communication skills and ability to give clear, concise creative direction Must submit a strong portfolio demonstrating creative direction, ideation, and platform-native content across multiple formats Recognized for exceptional achievements such as attaining Latin Honors (Summa Cum Laude, Magna Cum Laude, Cum Laude), performance awards, or demonstrating fast career progression into higher roles