Digital Marketing & E-Commerce Specialist

Job Description

Job Summary We are seeking a creative and results-driven Digital Marketing & E-Commerce Specialist to manage our online presence, create engaging content, and help grow our e-commerce business in the U.S. market. This role is responsible for developing compelling content across multiple social media platforms, optimizing the customer journey from social media to website purchase, supporting email marketing initiatives, and continuously improving website engagement and conversion rates. The ideal candidate has a strong understanding of digital marketing, branding, content creation, and e-commerce best practices. Key Responsibilities Digital Marketing & Social Media Develop and execute content strategies across Facebook, Instagram, TikTok, and other relevant social media platforms. Plan, create, schedule, and publish engaging social media content that aligns with the company's marketing goals. Produce a variety of content, including reels, short-form videos, graphics, product showcases, promotional campaigns, and educational posts. Continuously refresh messaging and creative assets to maintain audience engagement and brand relevance. Monitor social media performance and recommend improvements based on analytics and campaign results. Respond to comments and messages, fostering customer engagement and brand loyalty. Content Creation Design high-quality graphics and marketing materials for digital campaigns. Write compelling captions, product descriptions, advertising copy, and promotional content. Create and edit short-form videos optimized for social media platforms. Ensure all content is consistent with the company's branding and marketing objectives. Website & E-Commerce Management Update website banners, landing pages, product content, and promotional materials. Recommend improvements to website design, navigation, and user experience to increase customer engagement. Monitor website functionality and coordinate with developers to resolve usability or technical issues. Optimize product pages and customer purchasing journeys to improve conversion rates. Support merchandising activities and promotional campaigns on the e-commerce website. Email Marketing & Customer Retention Build and maintain email marketing campaigns to promote products and special offers. Develop automated email sequences for customer engagement and retention. Grow and manage the customer email database. Analyze campaign performance and optimize open rates, click-through rates, and conversions. Marketing Campaigns Assist in planning and executing seasonal promotions, product launches, and marketing campaigns. Collaborate with internal stakeholders to develop creative marketing initiatives. Support influencer marketing campaigns by coordinating content and partnerships when needed. Stay updated on digital marketing trends, platform updates, and emerging best practices. Analytics & Reporting Track key performance indicators (KPIs) across social media, website, and email marketing channels. Prepare regular reports on campaign performance, website traffic, customer engagement, and conversion metrics. Recommend data-driven improvements to maximize marketing ROI. Qualifications Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field is preferred. Minimum of 3 years of experience in digital marketing, social media management, or e-commerce marketing. Proven experience creating engaging content for Facebook, Instagram, TikTok, and other social platforms. Strong graphic design skills using tools such as Canva, Adobe Photoshop, Adobe Illustrator, or similar software. Experience creating and editing short-form videos using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar applications. Experience managing e-commerce websites using platforms such as Shopify, WooCommerce, Wix, or similar CMS platforms. Knowledge of email marketing platforms such as Klaviyo, Mailchimp, HubSpot, or similar tools. Familiarity with Meta Business Suite, Google Analytics, and social media analytics tools. Basic understanding of SEO, website optimization, and conversion rate optimization (CRO). Excellent copywriting and communication skills with strong attention to detail. Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously. Creative thinker with the ability to develop innovative marketing ideas that drive customer engagement and sales. Experience working with influencer marketing or affiliate marketing is an advantage. Experience marketing products within the U.S. consumer market is highly preferred. Preferred Skills E-commerce marketing strategy Social media advertising (Meta Ads, TikTok Ads) Content planning and campaign management Graphic design and video production Website content management Email automation and customer lifecycle marketing Analytics and performance reporting Branding and storytelling Conversion rate optimization (CRO) Customer engagement and retention strategies Benefits Health insurance Paid training Work from home Work Location: Remote