Marketing Manager

Job Description

A fast-growing FMCG organization is seeking a Marketing Manager to drive brand growth, consumer engagement, and commercial performance across its portfolio. This role will lead brand strategy, consumer insights, integrated campaigns, product launches, and innovation initiatives, while working closely with Sales and cross-functional teams to deliver sustainable growth and strengthen market presence. What You'll Do As a Marketing Manager , you will be responsible for developing and executing marketing strategies that strengthen brand equity, drive consumer demand, and support overall business growth. Develop and execute brand and marketing strategies aligned with overall business objectives. Manage and grow assigned FMCG brands and product portfolios. Translate consumer, shopper, and market insights into actionable marketing plans. Lead brand positioning, campaign development, and go-to-market strategies. Drive new product launches, product innovation, and portfolio initiatives. Work closely with Sales, Finance, Supply Chain, and R&D to ensure effective execution of marketing plans. Monitor brand performance, sales, market share, and key marketing KPIs. Manage marketing budgets and ensure effective allocation of resources. Develop and execute consumer campaigns and integrated marketing initiatives across relevant channels. Identify opportunities to strengthen market penetration, brand awareness, and consumer engagement. Leverage data, AI, digital platforms, and modern marketing tools to improve campaign effectiveness and decision-making. Work closely with internal and external stakeholders, including agencies and commercial partners. What You Bring The ideal candidate will be an experienced FMCG marketing professional with strong expertise in brand management, consumer marketing, and commercial execution. Bachelor's degree in Marketing, Business, or a related discipline. 5+ years of marketing or brand management experience, ideally within FMCG or consumer-facing industries. Proven experience managing brands or product portfolios. Strong track record in brand building, campaign development, product launches, and go-to-market execution. Good understanding of consumer insights, market trends, and shopper behavior. Strong commercial acumen, with experience managing marketing budgets and performance KPIs. Experience working cross-functionally with Sales, Finance, Supply Chain, and R&D. Strong project management and stakeholder management skills. Strategic, analytical, creative, and highly execution-oriented. Experience with digital marketing, data-driven marketing, AI, and modern marketing platforms is an advantage. What Sets This Opportunity Apart This is an opportunity to take a key role in shaping the growth of a fast-growing FMCG portfolio , with ownership across brand strategy, consumer marketing, innovation, and commercial execution. The successful candidate will have the opportunity to work closely with senior stakeholders while building brands, launching new initiatives, and contributing directly to the organization's growth. What's Next If you're an experienced FMCG Marketing or Senior Brand Manager looking to take greater ownership of brand strategy, innovation, and commercial growth, this Marketing Manager opportunity offers the chance to make a meaningful impact within a growing organization. Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.