AgentSync
Job Title: Part-Time Senior Performance Marketing Specialist Location: Remote Hours: 20 hrs/week, Mondays - Fridays during AEST time Overview: We're looking for an experienced Senior Performance Marketing Specialist to become a key part of our business and help scale the brand through data-driven advertising, creative marketing ideas and strategic thinking. This is a long-term opportunity with the potential to become the lead Performance Marketing Specialist, taking full ownership of our paid advertising strategy across Google, Meta and future growth channels. Initially, you will work alongside our existing marketing agency while taking over our Google Ads account. During this transition period, you'll gain an in-depth understanding of our Meta advertising strategy before taking full ownership of our Meta Ads account from January 2027 . We're looking for someone who enjoys taking ownership, thinks proactively, loves analysing data and is excited about growing an eCommerce brand. Key Responsibilities Google Ads (From September) Take over management and optimisation of our Google Ads account from 1 September. Manage Google Shopping, Search and Performance Max campaigns. Improve campaign performance while maintaining profitable ROAS. Identify opportunities to scale advertising spend effectively. Monitor campaigns daily and make proactive optimisations. Test new keywords, bidding strategies and campaign structures. Produce clear weekly and monthly performance reports. Meta Ads (Transition September-December | Full Ownership from January) A key objective of this role is to transition management of our Meta advertising from our current marketing agency and assume full ownership from January 2027 . During the transition period you will: Work alongside our current agency to gain a complete understanding of our Meta advertising account. Learn our campaign structures, audiences, creative strategy and reporting processes. Review campaign performance and identify opportunities for improvement. Become familiar with historical advertising data and seasonal performance. Make recommendations to improve efficiency and profitability. Develop a clear transition plan for bringing Meta advertising in-house. From January you will be responsible for: Planning, creating and managing all Meta advertising campaigns. Managing advertising budgets and confidently scaling profitable campaigns. Developing and testing new audiences, creatives and campaign strategies. Monitoring key metrics including MER, ROAS, CPA and customer acquisition costs. Continually testing and improving campaign performance. Taking complete ownership of our Meta advertising strategy and execution. Strong, hands-on experience managing Meta Ads for eCommerce brands is essential. Pinterest Set up and optimise a new Pinterest Business account. Develop both paid and organic Pinterest strategies. Launch and manage Pinterest advertising campaigns. Create and schedule Pins using existing and new content. Grow Pinterest into an additional customer acquisition channel. Email Marketing Develop ideas for monthly email campaigns and promotional calendars. Identify opportunities to grow our email subscriber list. Improve customer segmentation and automation flows. Work within Klaviyo to increase revenue from email marketing. Suggest improvements to existing email campaigns and customer journeys. Customer Insights & Marketing Strategy Analyse customer behaviour and audience segments. Identify which products perform best across different advertising platforms. Recommend advertising strategies for new product launches. Monitor competitors and identify emerging trends. Help develop monthly marketing plans and promotional calendars. Content & Creative Work with our existing photography and video content. Create additional content using AI tools where appropriate. Develop concepts for advertising creatives. Assist with creating content for paid campaigns. Suggest campaign ideas and marketing initiatives. Assist with planning seasonal campaigns including Black Friday, Christmas and Mother's Day. Growth Opportunities Continually identify opportunities to grow the business through channels including: Influencer marketing TikTok Pinterest Bing Ads Affiliate marketing AI tools Conversion Rate Optimisation (CRO) Website improvements New customer acquisition channels We're looking for someone who enjoys bringing fresh ideas to the table and isn't afraid to test new strategies. Reporting & Analytics Manage advertising budgets of approximately AUD $15,000-25,000 per month . Produce easy-to-understand weekly and monthly performance reports. Monitor key business metrics including MER, ROAS, CPA, customer acquisition costs and conversion rates. Identify opportunities to improve advertising efficiency and profitability. Make strategic recommendations backed by data. Requirements Essential Extensive experience managing Meta Ads for eCommerce brands Strong experience managing Google Ads Proven experience managing and scaling advertising budgets of AUD $15,000+ per month Strong understanding of performance marketing for Shopify eCommerce brands Experience with Google Merchant Centre Experience using Google Analytics (GA4) Strong analytical skills with the ability to interpret advertising data and make strategic recommendations Excellent written and spoken English Highly organised with exceptional attention to detail Able to work independently while taking ownership of projects A proactive mindset with a passion for continuous improvement Nice-to-Have: Experience with Klaviyo Pinterest Ads TikTok Ads Bing Ads AI tools including ChatGPT, Claude and Canva AI Experience within jewellery, fashion or premium consumer brands Working Hours 20 hours per week Preferred schedule of 4 hours per day, Monday to Friday Must work during Australian business hours Work closely with our founder and existing VA in real time
AgentSync
