Velox Networks Pte Ltd
Key Responsibilities • 1. Marketing Strategy & Growth • · Develop and own the annual marketing strategy and quarterly marketing plans. • · Define target industries, buyer personas and value propositions. • · Align marketing initiatives with revenue and business objectives. • · Manage the marketing budget and maximize ROI. • 2. Demand Generation • · Own the marketing funnel from awareness to qualified pipeline. • · Plan and optimize SEO, paid search, LinkedIn campaigns, email marketing, webinars, referral programmes and lead nurturing. • · Work closely with Sales to improve lead quality and conversion. • 3. Product Marketing • · Develop product positioning and messaging. • · Create customer case studies, sales collateral and competitive battle cards. • · Support product launches and feature announcements. • 4. Website & Conversion Optimisation • · Own the website strategy as the company's primary demand-generation platform. • · Define landing pages, user journeys and conversion improvements. • · Work with the in-house Development Team to implement website enhancements. • 5. Marketing Operations & Analytics • · Own marketing KPIs, dashboards and campaign reporting. • · Manage CRM processes, lead tracking and marketing automation. • · Provide recommendations based on analytics. • 6. Leadership & Collaboration • · Lead and mentor the Marketing Coordinator. • · Coordinate internal developers and external agencies. • · Work closely with Sales, Support and Product teams. • 7. AI & Continuous Improvement • · Evaluate AI-powered marketing tools. • · Continuously improve marketing processes, experimentation and productivity. Qualifications • · Bachelor's degree in Marketing, Business, Communications, IT or related field. • · At least 5 years of progressive experience in digital marketing with responsibility for strategy and demand • · Experience in B2B technology, SaaS, cloud communications or telecommunications is highly preferred. • · Strong knowledge of SEO, GA4, Google Search Console, Google Ads, LinkedIn Ads and CRM platforms. • · Excellent copywriting, analytical and project management skills. • · Experience leading cross-functional projects and managing external vendors. • Success Measures (KPIs) • · Marketing Qualified Leads (MQLs) • · Sales Qualified Leads (SQLs) • · Marketing-sourced pipeline and revenue • · Organic website traffic and search rankings • · Website conversion rate • · Cost per qualified lead • · Campaign ROI • · Marketing contribution to revenue Benefits • Location: Work from the comforts of your home Schedule • Monday to Friday, 9am to 6pm • Paid time-off: 10 days per year • Bonuses: Performance-based increase/bonus, career progression • HMO after a year • Other benefits: • Medical Leave Benefit • Company-Sponsored Outings • Equipment Maintenance Allowance • To expedite the processing of your application, please create a profile in our HR Portal using the link below: https://tinyurl.com/595vkp5x
Velox Networks Pte Ltd
