Social Media & Influencer Marketing Expert (Executive and Non-Executive)

Job Description

Location: Manila, Philippines Level: L9- Specialist Experience Required: 6–7 years in Social Media and/or Influencer Marketing Employment Type: Full-Time Key Responsibilities Execute and manage social media content calendars across client-assigned platforms- ensuring timely, accurate, and on-brand publishing across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X. - Identify, vet, and manage influencer relationships- coordinating outreach, briefing, content review, posting schedules, and compliance documentation. - Build and maintain influencer lists and CRM records using tools such as CreatorIQ, Tagger, or Traackr; maintain accurate campaign tracking sheets. - Operate and manage social media management platforms (Sprinklr, Hootsuite, or equivalent) for scheduling, community management, and listening workflows. - Pull, compile, and interpret social analytics data using native platform dashboards and third-party tools (e.g., Brandwatch); produce weekly and monthly performance reports with clear commentary. - Support channel strategy execution- implementing content pillars, posting cadences, and platform-specific formats (Reels, Stories, TikTok short-form, carousel posts, etc.). - Coordinate with creative teams to brief, review, and approve content assets in line with brand guidelines and platform specifications. - Monitor brand sentiment, trending conversations, and competitive activity; flag relevant insights to the strategy team. - Assist in campaign trafficking and quality assurance- ensuring all posts, tags, links, and tracking UTMs are correctly applied before publishing. - Support the onboarding and management of paid amplification for influencer content, including whitelisting and boosting workflows. KEY DETAILS Location: Manila, Philippines Level: L7- Manager Experience Required: 9-10 years in Social Media and/or Influencer Marketing Employment Type: Full-Time Key Responsibilities Lead the development and presentation of social media strategy and channel mix frameworks for client engagements, translating brand and business objectives into actionable social roadmaps. - Own client relationships as the primary point of contact- build trust, manage expectations, and present strategic recommendations at senior stakeholder level. - Direct and manage a team of 4–8 social media and content professionals, providing day-to-day oversight, performance coaching, and workload management. - Oversee end-to-end influencer marketing programmes- from roster identification and contract negotiation to content briefing, compliance review, and performance reporting. - Drive content calendar planning and publishing governance across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and X (Twitter). - Define and own the analytics and reporting framework; translate performance data into strategic insights and actionable optimisation recommendations. - Partner with internal strategy, creative, and technology teams to ensure integrated campaign delivery. - Manage project scopes, timelines, and budgets; flag risks early and ensure on-time, on-budget delivery. - Champion platform best practices and stay current on algorithm updates, emerging formats, and industry trends. - Contribute to new business development- support RFP responses, pitch deck development, and capability presentations. Level: L9- Specialist Experience Required: 6–7 years in Social Media and/or Influencer Marketing Employment Type: Full-Time REQUIRED SKILLS & EXPERIENCE - 6–7 years of hands-on experience in social media management and/or influencer marketing, within an agency, consultancy, or brand team. - Strong operational experience managing multi-platform content calendars across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X simultaneously. - Proficiency in social media management platforms: Sprinklr, Hootsuite, or equivalent tools for scheduling, listening, and reporting. - Working knowledge of influencer marketing platforms: CreatorIQ, Tagger, Traackr, or Aspire- including influencer search, vetting, and campaign tracking functionality. - Hands-on experience with social listening and analytics tools: Brandwatch, Talkwalker, or equivalent. - Deep familiarity with native platform features, algorithm behaviour, content formats, and ad managers across key social platforms. - Ability to analyse social performance data and produce clear, actionable reports with commentary- including reach, impressions, engagement rate, follower growth, and EMV. - Experience managing influencer deliverables- including briefing documents, content approval workflows, and FTC/disclosure compliance. - Strong attention to detail with the ability to manage multiple workstreams and deadlines simultaneously. - Good written English communication skills; capable of drafting copy, captions, and client-ready reports. NICE TO HAVE - Experience with affiliate marketing tools and performance-based influencer tracking. - Exposure to social commerce features (TikTok Shop, Instagram Shopping, etc.). - Basic understanding of paid social - including boosting, dark posting, and creator whitelisting. - Experience working across APAC or Southeast Asian market contexts. Level: L7- Manager Experience Required: 9-10 years in Social Media and/or Influencer Marketing Employment Type: Full-Time REQUIRED SKILLS & EXPERIENCE - 9–10 years of hands-on experience in social media strategy and/or influencer marketing, preferably within a digital agency, consultancy, or in-house brand environment. - Demonstrated experience in a people management or team lead capacity; ability to mentor, develop, and performance-manage junior team members. - Proven track record of managing client relationships independently, including presenting to C-suite and VP-level stakeholders. - Deep platform expertise across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X- including native analytics dashboards and ad managers. - Proficiency with enterprise social and influencer tools: Sprinklr, Brandwatch, CreatorIQ, Tagger, Traackr, or equivalent platforms. - Strong command of social strategy methodologies: channel mix planning, audience segmentation, content pillar frameworks, and campaign measurement. - Experience designing and executing influencer programmes at scale- including macro, micro, and nano tiers across paid and organic activations. - Proficient in social analytics and reporting: reach/engagement benchmarking, share of voice, earned media value (EMV), and ROI modelling. - Excellent written and verbal communication skills in English; skilled at distilling complex ideas into compelling narratives. - Proven project management capability- experienced with campaign planning tools, Gantt charts, and milestone tracking. NICE TO HAVE - Experience working with APAC or Southeast Asian markets and culturally nuanced content strategies. - Familiarity with paid social amplification and creator whitelisting/dark posting strategies. - Exposure to affiliate marketing platforms and performance-based influencer models. - Prior experience in a consulting or professional services environment.