Smart Outsourcing Solution
About The Role - We are looking for an experienced Script Writer to create high-converting direct response video ad scripts for Meta advertising campaigns. - You will take client briefs (service, audience, pain points, offer, objections, positioning) and turn them into structured scripts used for paid social ads. - Your scripts will directly impact lead generation performance. Key Responsibilities - Write direct response video ad scripts for service-based businesses - Create 12 hook variations per concept - Write clear and persuasive main body scripts - Develop strong CTAs that drive action - Turn client briefs into structured ad messaging - Identify strong marketing angles from pain points and objections - Improve video retention using psychological triggers - Write hooks that stop the scroll in 3-4 seconds - Ensure scripts are natural and easy to speak on camera - Adapt tone for different industries and clients - Revise scripts based on feedback Requirements - Experience in direct response copywriting or script writing - Strong ability to write attention-grabbing hooks - Understanding of video retention and viewer psychology - Ability to simplify and explain services clearly - Strong knowledge of customer pain points and buying triggers - Ability to write persuasive CTAs - Experience writing for paid social / Meta Ads preferred - Strong written communication skills - Attention to detail and ability to work independently - Experience writing Meta ad scripts or VSLs - Background in service industries (healthcare, dental, fitness, automotive, home improvement, education, etc.) - Experience with funnels, landing pages, or lead generation campaigns - Understanding of offer creation and direct response marketing - Ideal Candidate - A strong script writer who understands that effective ads are built on attention, retention, clarity, and conversion . - You can quickly turn raw client information into compelling hooks, structured narratives, and persuasive messaging that drives leads. - You understand how to use curiosity, contrast, emotion, and psychological triggers to keep viewers engaged from hook to CTA.
Smart Outsourcing Solution
