Emapta
Responsibilities • Set up, manage, and optimize SEO campaigns, including conducting technical audits and providing strategic recommendations • Conduct comprehensive keyword research to identify content opportunities and improve search rankings • Develop and execute on-page and off-page SEO strategies, including link-building and outreach initiatives • Write and optimize SEO-friendly content for product pages, category pages, blogs, and marketing materials • Manage and optimize Google Ads campaigns, including ad groups, keywords, bids, and budgets • Manage Google Merchant Center and optimize product feed data and metadata • Track and analyze SEO and SEM performance using Google Analytics, Google Search Console, and SEO tools such as SEMrush or Ahrefs • Improve conversion rates by optimizing landing pages and ad copy • Build and optimize visibility across AI search platforms, including ChatGPT, Gemini, and similar technologies • Collaborate with the broader marketing team to develop content and assets that support the overall digital strategy • Produce monthly performance reports and analyses while monitoring search engine algorithm and platform updates • Goals & What Success Looks Like • Position the website as an authoritative and trusted source in generic (non-branded) Google search results • Increase high-quality organic website traffic by a measurable percentage • Increase organic revenue generated through the website by a measurable percentage • Improve rankings for non-branded search terms to support approximately 1,000 new product launches annually • Strengthen search rankings across wholesale and retail channels to improve conversions • Improve top-, middle-, and bottom-of-funnel performance through effective search strategies and optimized site architecture • Align SEO initiatives with broader business objectives in partnership with the Ecommerce Manager and Strategic Marketing Executive • Help develop and execute the digital PR strategy to build brand authority and earn high-quality backlinks • About the Client • Our client is an established Australian consumer brand with nearly six decades of success in designing and delivering innovative lifestyle, home, gifting, and everyday products. Renowned for combining creativity, quality, and market insight, the business continues to set industry trends while serving a broad retail and wholesale network. Backed by an in-house design team and a culture of continuous innovation, the company remains committed to sustainable growth, exceptional customer experiences, and long-term success in a highly competitive ecommerce landscape. • Join the Top 1% Talent. A better career. A better life. • Welcome to Emapta Philippines: home to professionals who choose growth, balance, and impact. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026 , Emapta offers more than opportunities -- it provides a career environment where people thrive. Collaborate with global teams, build meaningful expertise, and grow in a culture that prioritizes both performance and well-being.
Emapta
