Free People
About The Role We’re looking for a Creative Strategist (Research & Copy) to own the research, messaging, and copywriting behind our paid advertising creative. Your primary responsibility is to develop high-converting ad concepts by researching winning creatives, identifying customer insights, developing marketing angles, and writing compelling hooks and scripts for paid social campaigns. You’ll work closely with the creative production team to keep a consistent pipeline of ad concepts flowing. We provide the product knowledge—you transform it into persuasive messaging that drives conversions. This role is ideal for someone who loves research, understands consumer psychology, and enjoys turning insights into high-performing direct-response advertising. Key Responsibilities Creative Research Research top-performing ads across Meta and other relevant advertising platforms. Analyze competitors, market trends, and customer behavior to identify winning creative patterns. Develop new marketing angles, messaging frameworks, and creative concepts. Build and maintain swipe files, research databases, and creative inspiration libraries. Copywriting & Script Development Write compelling hooks, ad copy, and video scripts for Meta ads, with TikTok as a secondary platform. Create both short-form and long-form direct-response content. Develop multiple creative variations to support ongoing A/B testing. Write headlines, captions, overlays, calls-to-action, and supporting copy. Translate product features into customer-focused messaging that drives engagement and conversions. AI-Powered Workflow Use AI tools to accelerate research, brainstorming, scripting, and ideation. Continuously refine prompts and workflows to improve speed and creative quality. Stay updated on emerging AI tools that enhance creative strategy and content production. Creative Collaboration Work closely with the video production team to ensure scripts are production-ready. Support a consistent pipeline of approximately 5–10 new video ads per week . Contribute ideas that improve creative testing and campaign performance. Pay: Php39,000.00 - Php50,000.00 per month Benefits Company Christmas gift Company events Flexible schedule Health insurance Life insurance Opportunities for promotion Paid training Pay raise Work from home Application Question(s): Do you have hands-on experience using ChatGPT, Claude, or similar AI tools as part of your daily workflow? Do you have Experience working with beauty, cosmetics, skincare, or e-commerce brands? Do you have experience in handling International Client? Experience: Copywriting: 2 years (Preferred) Work Location: Remote
Free People
