Modern Hippi Singapore
About The Role • Modern Hippi is looking for a naturally gifted artist who can bring the soul of the brand to life through hand-drawn characters, avatars and expressive sketches. • This is not a graphic design role. • We are not looking for polished digital graphics, heavy effects, template-based design or AI-assisted illustration. We are looking for raw emotion, personality and storytelling through lines, faces, gestures and imperfect details. • The right person will help us build a recognisable cast of Modern Hippi characters and use them to tell stories about coffee, everyday life, moods, relationships and modern living. • What You Will Create • Hand-drawn characters and avatars for the Modern Hippi brand. • Expressive sketches that capture real emotions, moods and human moments. • Recurring characters that can grow into a recognisable brand world. • Illustrated stories for social media, campaigns, packaging and merchandise. • Character scenes that communicate ideas without relying heavily on words. • New visual directions that build on the existing Modern Hippi illustration style. • The Style We Are Looking For • Your work should feel: • Hand-drawn and human. • Emotionally expressive. • Raw rather than over-produced. • Playful, thoughtful and slightly imperfect. • Simple in execution but strong in personality. • Distinctive enough to become part of the soul of the brand. • We want sketches with life in them, not technically perfect drawings that feel empty. • Who We Are Looking For • You should: • Have a natural instinct for drawing people, faces, expressions and body language. • Be able to create memorable characters from a loose idea or emotion. • Understand how to tell a story through a single sketch or short sequence. • Have a strong personal drawing style. • Be comfortable receiving direct and detailed feedback from the founders. • Be able to refine a drawing without polishing away its emotion. • Be reliable and able to produce work consistently in a full-time role. • This role requires genuine artistic instinct. Someone who depends heavily on software, templates, references or AI will struggle in this role. • What We Are Not Looking For • AI-generated or AI-assisted illustrations. • Corporate graphic design. • Vector-heavy artwork. • Highly polished commercial graphics with little emotional depth. • Canva-style design. • Generic cartoon characters. • Portfolios dominated by logos, layouts or visual effects rather than sketches. • Before applying, review our existing illustrations on Instagram under themodernhippi . • We want to expand this visual world in both quality and quantity without losing its raw, human character. • Pre-Screening Questions • Please answer all three questions in your application. • 1. Character Portfolio • Submit at least 10 clean character illustrations that you have personally created in the past. • These should show: • Faces and expressions. • Body language. • Character personality. • Emotional range. • Your natural hand-drawn style. • AI-generated, AI-assisted, copied or heavily traced work will not be considered. • 2. Character Creation Process • Choose one character from your portfolio and explain: • What inspired the character. • What emotion or personality you wanted to communicate. • How you developed the face, posture and expression. • What you would improve if you redrew it today. • 3. Modern Hippi Interpretation • After reviewing themodernhippi on Instagram, describe: • What you understand about our current illustration style. • What makes it emotionally effective. • How you would improve and expand the character world without losing its soul. • About Modern Hippi • Modern Hippi is a Singapore-based specialty coffee brand building a world around coffee, creativity, emotion and modern life. • Our illustrations are not decoration. They are part of how the brand speaks. • We want characters that people recognise, relate to and remember. • The artist in this role will help shape that world.
Modern Hippi Singapore
