Senior Marketing Executive (Remote)

Job Description

Senior Marketing Executive Integrated & Community – at Singapore's leading AI training provider Full-time | Singapore-based company | Marketing | Remote The Opportunity AI is transforming every industry, and Vertical Institute is helping professionals stay ahead through practical, industry-focused training. As one of Singapore's leading AI and technology training providers, we are looking for a Senior Marketing Executive (Integrated & Community) to shape how our brand is experienced across social media, community engagement, partnerships, and marketing campaigns. This is a high-ownership role for a marketer who enjoys both strategy and execution. You will own Vertical Institute's organic social media presence, lead community marketing initiatives, manage our Public Relations agency relationship, and ensure our brand is consistently represented across every customer touchpoint. Working closely with the Digital & Growth Marketing Manager, you will also provide day-to-day direction to a Marketing Executive, helping maintain execution quality while driving initiatives that strengthen our visibility, engagement, and reputation in the market. As a remote member of our team, you will work closely with Singapore-based stakeholders and manage multiple initiatives independently through strong communication, organisation, and project management. If you enjoy building communities, telling compelling brand stories, and bringing campaigns to life through content and partnerships, this role offers broad ownership and significant impact. What You Will Own Social Media & Brand Management Own Vertical Institute's social media strategy and content calendar across key platforms. Develop content direction for organic and paid social campaigns, ensuring every touchpoint reflects a consistent brand voice, visual identity, and messaging. Lead the planning and execution of social-first campaigns that support business objectives while increasing brand awareness and audience engagement. Conduct regular social media audits, monitor performance, and recommend improvements based on audience insights and campaign data. Create and oversee content that resonates with key audiences, including HR leaders, business owners, working professionals, and enterprise decision-makers. Maintain consistency across all customer-facing communications and brand touchpoints. Community & Partnerships Plan and execute community initiatives across our B2C, B2B, and alumni segments. Develop initiatives that strengthen engagement within the Vertical Institute alumni community and encourage long-term advocacy. Manage and grow engagement across owned community and communication channels. Support partnership campaigns and co-marketing initiatives with external organisations to expand brand reach. Build and maintain strong relationships with internal stakeholders, partners, and external organisations to support community and brand initiatives. Brand Communications & Marketing Assets Manage the execution of campaign assets, including email campaigns, landing pages, presentation materials, promotional content, and other marketing communications. Work closely with designers, content creators, and external partners to ensure campaigns are delivered on time and aligned with brand standards. Manage and coordinate with our Public Relations agency, ensuring communications align with business priorities and campaign objectives. Support brand storytelling and communications initiatives across digital, community, partnership, and media channels. Ensure consistent messaging, tone of voice, and visual identity across marketing materials. Performance & Optimisation Track performance across social media campaigns, community initiatives, partnerships, and brand activities. Produce regular reports with actionable recommendations to improve engagement, reach, and campaign effectiveness. Use marketing insights and audience data to continuously refine messaging, content strategy, and community initiatives. Monitor campaign and channel performance to identify opportunities for improvement and growth. What We Look For We are looking for a marketer who combines creativity with strong execution discipline—someone who understands how to build a brand while delivering measurable business outcomes. Beyond that: 3 to 5 years of experience in integrated marketing, brand marketing, community marketing, or a related field. Must have prior experience working in the education, training, EdTech, or professional learning industry. Degree in Marketing, Communications, or a related field. Strong experience managing a brand's social media presence from planning through execution. Experience managing EDMs (email marketing), Telegram, WhatsApp Channels, or other owned communication channels. Experience building and managing communities, partnership initiatives, or audience engagement programmes. Excellent written communication skills with strong attention to detail and brand consistency. Comfortable interpreting campaign performance data and translating insights into actionable improvements. Able to work independently while managing multiple projects and competing priorities. Strong project management and organisational skills. Comfortable working in a remote environment with a high level of ownership, accountability, and self-management. Collaborative and confident when working with Singapore-based internal stakeholders, agencies, vendors, and external partners through digital communication and project management tools. Able to work during agreed working hours aligned with Singapore Time. Nice to Have Experience working with Public Relations agencies or media relations. Experience in adult learning, professional training, B2B education, or corporate learning. Familiarity with social media advertising platforms and analytics tools. Experience supporting partnership marketing or co-marketing campaigns. Experience managing online communities or alumni engagement programmes. Experience working with remote or geographically distributed teams. Why This Role Broad Ownership Own the customer-facing side of the Vertical Institute brand—from social media and community building to partnerships and Public Relations. Few marketing roles at this level offer this breadth of ownership. Visible Impact Your work directly influences how thousands of professionals discover, engage with, and experience the Vertical Institute brand. Work Across Multiple Disciplines This role combines brand marketing, social media, community management, partnerships, and communications—providing exposure rarely found in a one position. Remote Flexibility Work remotely while collaborating closely with a fast-moving Singapore-based team. You will have the autonomy to manage your work while remaining closely connected to key business and marketing priorities. Grow With the Business Join a fast-growing marketing team where ownership is rewarded, ideas move quickly, and strong performers are given opportunities to expand their scope. About Vertical Institute Vertical Institute is Singapore's leading AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute. Work Location: Remote