Marketing Specialist (Head of Growth)

Job Description

Full-Time | Permanent Work-from-Home Position: Head of Growth (Marketing Manager) Schedule Monday to Friday | 10:30 AM – 7:30 PM Philippine Time Overview: We are looking for a results-driven Head of Growth to lead our digital marketing, customer acquisition, and revenue growth initiatives. This role will be responsible for developing and executing strategies that increase qualified leads, booked sales calls, customer acquisition, and overall revenue. The ideal candidate is highly analytical, commercially minded, proactive, and experienced in managing paid advertising, SEO, conversion optimization, email marketing, and growth experiments. They should be comfortable working with data, identifying opportunities, testing new strategies, and taking ownership of results. Key Responsibilities Own and improve key growth metrics, including qualified leads, booked sales calls, conversion rates, customer acquisition, and revenue. Develop and execute data-driven digital marketing strategies aligned with business goals. Plan, manage, and optimize Google Ads and Meta Ads campaigns. Monitor and improve Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and overall marketing ROI. Analyze the complete marketing funnel and identify opportunities to improve conversion at each stage. Improve landing pages and lead-generation campaigns through Conversion Rate Optimization (CRO). Build, optimize, and manage email marketing, lead nurturing, and remarketing funnels. Develop and execute SEO strategies to increase organic traffic, particularly high-intent and commercial search traffic. Identify and execute backlink acquisition and other strategies to improve organic search performance. Monitor analytics, attribution, campaign performance, and customer acquisition data. Conduct competitor and market research to identify new growth opportunities. Develop and prioritize weekly growth experiments based on potential business impact and ROI. Work closely with designers, developers, and content creators by providing clear briefs, requirements, and campaign objectives. Analyze campaign and experiment results and translate data into actionable recommendations. Identify underperforming campaigns and strategies and make data-driven decisions to optimize or discontinue them. Continuously test new channels, messaging, offers, and acquisition strategies to identify scalable growth opportunities. Take ownership of marketing performance and continuously look for ways to improve efficiency, conversion, and revenue. Qualifications Proven experience as a Head of Growth, Growth Marketing Manager, Digital Marketing Manager, Performance Marketing Manager , or similar role. Demonstrated experience managing Google Ads and Meta Ads with measurable business results. Strong understanding of SEO, CRO, email marketing, remarketing, analytics, and digital acquisition. Experience with tools such as Google Analytics, Google Search Console, Google Tag Manager, CRM platforms, and marketing automation tools. Strong analytical and problem-solving skills with a highly data-driven mindset. Ability to analyze marketing data and make decisions based on performance and ROI. Strong understanding of marketing funnels, attribution, conversion tracking, and customer acquisition economics. Excellent project management and organizational skills. Ability to prioritize initiatives based on business impact, urgency, and expected ROI. Experience working cross-functionally with designers, developers, content creators, and sales teams. Proactive and comfortable taking ownership without requiring constant direction. Strong written and verbal English communication skills. Job Type: Full-time Pay: Php50,000.00 per hour Benefits Work from home Experience: growth or performance marketing: 1 year (Preferred) management: 1 year (Preferred) Digital marketing: 1 year (Required) managing Google Ads campaigns: 1 year (Preferred) managing Meta (Facebook/Instagram) Ads: 1 year (Preferred) Work Location: Remote