AgentSync
Overview: We are seeking a proactive, highly organised, and analytical Marketing & Analytics Specialist to work alongside our existing OBM and support the business across analytics, Meta Ads, customer support, and business operations. The primary focus of this role will b:e Meta Ads and business/marketing analytics, helping the team understand performance data, identify opportunities, and make informed decisions. The role will also provide support across Pinterest, customer support, SOPs, and general administration as required. This is a collaborative role that will work alongside the existing OBM, with clearly defined areas of responsibility while providing flexibility to support each other when needed. The ideal candidate will be a strong critical thinker who can not only achieve results but clearly explain why they made particular decisions, what the data showed, and how they determined the next steps. Excellent written and spoken English is essential, along with the ability to quickly understand the business, its products, and its customers. Compensation 2000 AUD/month, paid bimonthly Schedule Monday - Friday 9:00 AM - 6:00 PM Sydney Time Location: Remote Key Responsibilities Manage, monitor, and optimise Meta Ads campaigns, making informed changes based on performance data. Analyse website, traffic, Google Analytics, advertising, and other business data to identify trends and opportunities. Track and report on key performance metrics to support better business decisions. Provide actionable insights and clearly explain the reasoning behind recommendations and changes. Support SEO and Pinterest activities where required. Maintain and improve systems for tracking and analysing business performance. Provide backup customer support during periods of leave or increased workload. Assist with SOPs, help documentation, and internal processes. Create and update teaching or business resources using Canva and PowerPoint. Complete administrative and tracking tasks accurately and within agreed timeframes. Identify opportunities to improve workflows and productivity using Claude and other AI tools. Work collaboratively with the existing OBM while maintaining clear ownership of assigned responsibilities. Qualifications Required Excellent written and spoken English, with strong communication skills. Hands-on experience implementing and managing Meta Ads. Proven experience with web and marketing analytics, including Google Analytics. Strong ability to interpret data and make informed recommendations. Strong critical thinking and decision-making skills, with the ability to explain the reasoning behind actions. Highly organised with strong time management and attention to detail. Proactive and able to work independently and take ownership of tasks. Ability to quickly learn and understand products, services, and business processes. Comfortable using AI tools, particularly Claude, to improve productivity and workflows. Preferred Experience with SEO. Experience with Pinterest and social media analytics. Strong eye for design and ability to work with existing templates and SOPs. Experience in an education-related business. Experience with customer support and help documentation. Confident using Canva and PowerPoint. Portfolio or examples demonstrating previous Meta Ads/analytics work, ideally supported by performance data and insights. The candidate must be proficient in the following tools: Must haves: Meta Ads Manager, PowerPoint, Canva Nice to Have: Meet Edgar, Manychat, Notion, Post hog (analytics), Pinterest, Slack, Ghost (blogs)
AgentSync
