VA Masters
Key Responsibilities • Set up, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads • Support the launch and management of YouTube and Connected TV (CTV) advertising campaigns • Build and maintain nurture campaigns within GoHighLevel • Monitor ad performance, analyze results, and recommend optimizations to improve lead quality and cost efficiency • Assist with basic SEO tasks to support organic visibility • Support website-related marketing tasks and make sure alignment between ads and landing pages • Generate and manage digital leads across multiple advertising channels • Report directly to the Chief Marketing Officer and serve as a key support resource for marketing operations • Provide regular performance updates and campaign insights to the marketing team • Mandatory Skills: • Proven experience managing Facebook/Meta Ads and Google Ads campaigns • Strong understanding of digital lead generation strategies and funnel optimization • Hands-on experience with media buying across paid social and paid search channels • Familiarity with GoHighLevel or similar CRM and marketing automation platforms • Basic knowledge of SEO principles and website management • Ability to read and interpret advertising analytics and translate data into actionable recommendations • Dependable, detail-focused, and able to work independently with minimal supervision • Strong communication skills and ability to collaborate effectively with marketing leadership • Preferred Skills: • Experience running YouTube Ads or Connected TV (CTV) campaigns • Background in lead generation for service-based or home services industries • Experience building automated nurture sequences and drip campaigns • Familiarity with landing page optimization and conversion rate improvement • Knowledge of A/B testing for ad creatives, audiences, and landing pages • Ability to manage multiple campaigns and projects at once • Why Join Us: • This is a great opportunity to work closely with an experienced marketing leader and play a central role in scaling a company's digital advertising efforts. You will have room to grow as the team expands, with the potential to take on greater responsibility over time. If you thrive in a fast-paced, results-driven marketing environment, we would love to hear from you.
VA Masters
