AIRR Labs
The Creative Producer plays a key role within the AIRR Production Team (content and livestream), supporting the end-to-end development of TikTok / Meta-first content (short videos) for beauty and lifestyle brands. This role is designed for an individual who already has a proven track record in TikTok and/or Meta content (short video) development, production management, and execution. The ideal candidate must have deep understanding of social platform best practices, visual styling, messaging strategy, trend spotting, and hands-on experience in production management—from writing scripts to leading shoots. This person will also be responsible for mentoring junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors) in content (short video) development, creating content iterations, use of tools, and production management, working closely with the Production Manager and ensuring timely turnaround of his/her team’s timelines. He/She will serve as a key creative partner to the Studios Lead, Business Development Manager, and Livestream and Content Production Team. Responsibilities Interpret content reports, platform performance reports, and trend reports, translating them into actionable and time–feasible content plans tailored for TikTok and/or Meta, aligned with the brands’ objectives. Actively contribute to brainstorming sessions with Copywriters, Multimedia Designers (Editors), and other creative leads (Junior Art Director and/or Studios Lead) by translating content reports, platform performance reports, and trend reports. Develop ideas for content executions and iterations high volume content production. Develop visual treatments, shot lists, and scripts or storyboards for TikTok and/or Meta content executions. Develop and manage his/her team’s shot lists by reviewing scripts, overseeing visual treatments (for both shoot and edit), and coordinating with the Production Manager to ensure feasibility and timelines. Ensure talent directing, storytelling, and visual elements reflect both brand identity and platform best practices. Demonstrates working knowledge of AI tools relevant to content creation, such as ChatGPT, Adobe Firefly, Freepik AI Suite, and other script, image, or image-to-video generators. Crafts effective prompts to generate creative outputs—whether for content ideation, visual references, or to accelerate design and production workflows. Maintain high standards in styling—specifically in hair, outfit coordination, and simple but thoughtful production design. Make creative decisions that enhance the authenticity, aspirational look and feel of beauty-focused content. Help upskill junior creators (Copywriters, Content Designers, and Multimedia Designers / Editors) and uphold standards of quality across all content produced. Support the Studios Lead and Production Manager in creative decision-making and content planning. Collaborate closely with the Production Manager to ensure production timelines are being met by their content team. Take ownership of projects or content series and lead independently when needed. Requirements 2–4 years of relevant experience in content creation, art direction, or social-first production Proven experience developing content for TikTok, ideally within the beauty or lifestyle category Strong visual sensibility with demonstrated knowledge of styling––specifically in hair, outfit coordination, simple but intentional production design, and understanding of sequencing and timing in editing. Proficiency with basic lighting and camera equipment, and familiarity with mobile production workflows. Strong written and verbal communication skills. Experience mentoring junior team members or collaborating across creative roles. Adaptable to various brand identities and visual treatments, with the agility to shift between styles, tones, and creative requirements based on project needs. A proactive, solutions-oriented mindset with a keen attention to detail.
AIRR Labs
