Beite Co
About Leadar.digital Leadar.digital is the marketing and digital growth arm of Beite, helping businesses accelerate growth through strategic marketing, digital transformation, branding, content, and demand generation initiatives. We work with clients across various industries to deliver measurable business outcomes through innovative marketing solutions. We are looking for a creative, proactive, and results-driven Marketing Executive to join our growing team and drive marketing initiatives for both Leadar.digital and our clients. Key Responsibilities Digital Marketing & Campaign Management Plan, execute, and optimize digital marketing campaigns across LinkedIn, Google, Meta, email, and other online channels. Monitor campaign performance and recommend data-driven improvements. Manage marketing budgets and ensure effective allocation of resources. Content Creation & Brand Building Create engaging content for websites, social media, blogs, newsletters, and marketing collateral. Develop creative campaigns to enhance brand awareness and engagement. Coordinate the production of marketing materials, graphics, videos, and presentations. Lead Generation Support inbound and outbound lead generation activities. Design and execute campaigns that drive qualified leads and business opportunities. Work closely with sales and business development teams to support pipeline growth. Social Media Management Manage company and client social media platforms. Create content calendars and ensure consistent brand messaging. Monitor engagement and community interactions. Marketing Analytics & Reporting Track KPIs and campaign performance metrics. Prepare monthly marketing reports and provide insights to management. Utilize tools such as Google Analytics, LinkedIn Analytics, and CRM systems to measure effectiveness. Market Research Conduct industry, competitor, and customer research. Identify market trends and opportunities to improve marketing performance. Requirements Qualifications Diploma or Bachelor's Degree in Marketing, Communications, Business, or related fields. 2-5 years of experience in digital marketing, B2B marketing, agency marketing, or demand generation. Skills Strong understanding of digital marketing channels and best practices. Experience managing LinkedIn, Google Ads, Meta Ads, and email marketing campaigns. Excellent content writing and communication skills. Familiarity with marketing automation and CRM systems. Proficiency in Canva, Adobe Creative Suite, or similar design tools. Strong analytical mindset with the ability to interpret performance data. Preferred Experience Experience working in a digital marketing agency or consulting environment. Experience marketing technology, software, cybersecurity, SaaS, or B2B services. Knowledge of SEO, SEM, and marketing automation platforms. HubSpot, Google Ads, or Google Analytics certifications are advantageous. What Success Looks Like Within the first 12 months, the successful candidate will: Increase marketing-qualified leads (MQLs). Improve Leadar.digital's online presence and brand engagement. Deliver measurable campaign ROI. Produce high-quality content consistently. Support new business opportunities through effective marketing initiatives. Why Join Leadar.digital? Opportunity to build and shape a growing digital marketing brand. Exposure to diverse industries and client projects. Collaborative and entrepreneurial work environment. Career growth and professional development opportunities. Flexible and innovative workplace culture. Application Question(s): How many years of hands-on digital marketing experience do you have where you personally executed marketing activities, rather than only managing or coordinating others? Have you personally been responsible for tracking and improving measurable marketing KPIs such as leads, conversions, website traffic, engagement, CPL, CPA, ROAS or revenue? Which best describes how you prefer to be evaluated? 1. Mainly by completing assigned marketing tasks 2. By completing tasks and meeting activity targets 3. By measurable marketing performance and If shortlisted, are you able to provide examples of actual marketing reports, dashboards, analytics or other work evidence from previous roles, appropriately redacted where necessary? Education: Bachelor's (Preferred) Experience: Digital marketing: 3 years (Preferred) License/Certification: Marketing Certification (Preferred) Work Location: Remote
Beite Co
