MATCHA.COM
The TikTok Shop Manager is responsible for the day-to-day health and long-term growth of Matcha’s TikTok Shop channel. This role owns TikTok Shop end-to-end — ensuring the shop is running smoothly, performance is tracked and understood, and the right strategies are in place to grow it into a meaningful revenue channel. Working closely with the Chief Brand Officer and Head of Socials, the TikTok Shop Manager serves as the internal point person for everything TikTok Shop: from monitoring what’s working and flagging what isn’t, to developing strategies that move the channel forward and coordinating execution across teams. Key Responsibilities Channel Operations & Performance Monitoring Ensure TikTok Shop is running smoothly on a day-to-day basis: products, listings, fulfillment coordination, and platform compliance. Track channel metrics regularly and maintain a clear, current picture of performance. Flag issues, gaps, or risks early and bring recommended solutions, not just problems. Strategy & Growth Develop and iterate on the TikTok Shop strategy in partnership with Marketing Leadership. Identify opportunities to grow GMV, improve conversion, and expand the channel’s reach. Stay current on TikTok Shop trends, platform changes, and competitor activity to keep Matcha ahead. Creator & Affiliate Management Manage relationships with TikTok creators and affiliates driving shop performance. Monitor creator output and content performance; provide direction to improve results. Coordinate onboarding, communications, and ongoing engagement with the creator ecosystem. Launch & Campaign Coordination Coordinate new product launches and campaigns on TikTok Shop in alignment with the broader Marketing calendar. Ensure launches are well-planned, well-executed, and followed up with performance reviews. Cross-Functional Coordination Work closely with Marketing Leadership on brand alignment, strategy decisions, and key priorities. Coordinate with Operations on inventory, fulfillment, and anything that impacts the shop’s ability to deliver. Keep relevant stakeholders informed on channel performance, wins, and open issues. What We’re Looking For Required [2–4]+ years running an e-commerce or social commerce channel, with direct, hands-on TikTok Shop / Seller Center experience. A track record of owning a channel end-to-end and being personally accountable for its growth and results. Fluent with data: you can read TikTok Shop analytics, track GMV and conversion, and turn the numbers into action. Consistently hits quantitative targets set with leadership — GMV, conversion, and revenue goals. Hands-on experience managing creators and affiliate programs at scale. Self-directed operator who brings recommended solutions, not just problems. Nice to Have Experience in CPG, food & beverage, or supplements; familiarity with paid social and Shopify. For interested applicants, please send your resume to: bianca\ cr@matcha.com Email Subject: Your Name - TikTok Shop Manager Attach your resume + 1 to 2 minute introductory video (.mp4 file) with these details: A quick introduction about yourself A summary of your relevant experience Why are you interested in joining Matcha.com
MATCHA.COM
