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Job title: Senior Paid Media Specialist (E-commerce) Type of employment: Full-time (Remote) Shift Schedule: 9:00 AM - 5:00 PM EST High-Level Summary We are looking for an experienced Senior Paid Media Specialist to join our growing digital marketing team. The ideal candidate has strong analytical and strategic skills, hands-on experience managing multiple client accounts, and a proven track record of delivering positive ROI and high-quality leads through Google Ads. This is a performance-focused role where you will manage, optimize, and scale campaigns—primarily focused on e-commerce paid ads —across Search, Display, and YouTube for various clients. About the Employer Canada's most trusted digital marketing agency, helping businesses turn their marketing investments into predictable, profitable growth through expert SEO, paid media, and data-driven strategies. Company core values: Integrity \& Transparency - We operate with honesty and openness in everything we do: from how we build campaigns to how we communicate results with clients. Results-Driven Excellence - We strive not just for activity or vanity metrics, but for measurable outcomes that help our clients grow their business. Innovation \& Adaptability - We embrace change in the digital landscape, constantly refining our methods and leveraging data and proprietary technology to stay ahead. Client-Centric Partnership - We treat clients as partners: tailoring strategies to their goals, staying responsive, and making sure they understand every step—not just delivering services, but building trust and collaboration. Objectives of This Role Develop, execute, and optimize Google Ads strategies that improve ROI, increase conversions, and meet performance goals. Manage multi-platform advertising efforts, including Meta, TikTok, and YouTube. Ensure accurate tracking, reporting, and insights delivery to support business decision making. Responsibilities Develop campaign strategies, including keyword research, audience targeting, and budget planning. Build, launch, and optimize campaigns across Search, Display, YouTube, Meta, and TikTok. Continuously monitor performance metrics (CPC, CTR, ROI, ROAS, conversions) to identify opportunities for improvement. Implement and troubleshoot conversion tracking, GA4 events, UTM parameters, and CRM tracking integrations. Directly communicate with clients to provide updates, strategy insights, and performance reviews. Prepare and deliver clear performance reports, insights, and recommendations to internal teams or clients. Conduct $A/B$ tests to enhance ad performance and user engagement. Stay updated on Google Ads best practices, platform changes, and market trends. Required Skills and Qualifications 3\+ years of hands-on \& recent multi-platform experience managing ads on Google, Meta, TikTok, and YouTube . Strong English fluency for direct client communication. Strong expertise in e-commerce paid advertising. Multi-platform experience managing ads on Meta, TikTok, and YouTube. Experience handling 10\+ active client accounts, managing a budget of at least $100,000\+ annual or $10,000 a month. Proficiency in Google Ads, GA4, and digital marketing analytics tools. Proven ability to deliver positive ROI and ROAS. Strong knowledge of keyword strategies, bidding strategies, ad structure, and optimization techniques. Excellent analytical and problem-solving skills. Ability to analyze data, identify trends, and present insights clearly. Solid understanding of tracking setups, conversion events, and troubleshooting technical issues. Ability to work independently, manage multiple accounts, and take initiative. Preferred Skills and Qualifications Google Ads Certification (Nice to have). Experience with HubSpot, Unbounce, SEMrush, Ahrefs, or similar tools. Knowledge of Google Tag Manager and landing page optimization. Understanding of SEO fundamentals and how it supports paid search. Copywriting skills for ad creation. Dual monitor setup (Nice to have).
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